Senior PPC Specialist

Tech2Globe, an amazon global certified company, is a trusted name in the IT industry for its efficiency to provide the best 360-degree digital solutions for the entrepreneurial vision of businesses. Our professional team of experts are very precise about the timely execution of projects. We stand out to give collective efforts for a long-lasting bond formation with our clients.

Established in 2014, Tech2Globe is one of India's youngest and most promising web solutions companies. We offer cost-efficient best solutions to our clients for their overall digital needs. We believe in forming a relationship over partnership with our valuable clients. And that is why we ensure the involvement of the clients in each step of the process.

Offering a wide range of services, we carry out each step with sheer creativity and innovation.
Some of our specializations are :

E-commerce consulting and solutions
Digital Marketing ServicesData Management ServicesBPO/KPO ServicesSoftware and Mobile App DevelopmentGraphics Services

We are looking for a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize paid advertising campaigns for our clients. The ideal candidate should have hands-on experience in creating, managing, and optimizing Google Ads, Bing Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and other digital ad platforms. You should be analytical, data-driven, and passionate about performance marketing.

Key Responsibilities:

• Plan, develop, and execute PPC campaigns across Google, Bing, Facebook, Instagram, LinkedIn, and other paid platforms.
• Conduct keyword research, competitor analysis, and ad copy creation.
• Continuously optimize campaigns based on performance metrics (CTR, CPC, CPA, ROAS, etc.)
• Manage daily campaign budgets, bid strategies, and A/B testing for ads and landing pages.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Data Studio, and other BI dashboards.
• Collaborate with designers, content creators, and the SEO team to align overall digital marketing strategies.
• Stay updated with industry trends, new ad platform features, and best practices.
• Generate regular performance reports and make data-driven decisions to improve ROI.
• Create and optimize product listing ads (PLA), shopping campaigns, and remarketing strategies when needed.

Required Skills & Qualifications:

• Proven experience (2+ years) in managing PPC campaigns (especially for multiple clients in an agency setting)
• Strong knowledge of Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, and YouTube Ads
• Proficiency in Google Analytics, Google Tag Manager, Google Data Studio, and SEMrush/Ahrefs (preferred)
• Strong analytical and numerical skills
• Excellent communication and reporting skills
• Google Ads Certification and Meta Blueprint Certification (preferred)
• Experience with landing page tools (like Unbounce, Instapage) is a plus
• Familiarity with SEO, email marketing, and CRO is a bonus

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹80,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Fixed shift
• Night shift

Supplemental Pay:

• Performance bonus

Work Location: In person