Senior Executive - Biddable Media

Job Title: Senior Executive - Biddable Media

Job Description:

We are looking for a talented and results-driven Senior Executive in Biddable Media to join our growing marketing team. The ideal candidate will have a passion for digital advertising and a strong understanding of biddable media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and other programmatic advertising platforms. As a Senior Executive in Biddable Media, you will play a key role in planning, executing, and optimizing digital advertising campaigns to drive customer acquisition and engagement.

Key Responsibilities:

1. Campaign Management: Plan, set up, and manage biddable media campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and other programmatic advertising platforms.

2. Bid Strategy: Develop and implement bidding strategies to maximize campaign performance and achieve KPIs such as ROAS, CPA, and CTR.

3. Ad Creative: Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience and drive engagement.

4. Budget Management: Monitor campaign budgets and adjust bidding strategies as needed to ensure efficient allocation of funds and optimal campaign performance.

5. Performance Analysis: Monitor campaign performance metrics and KPIs, analyze data to identify trends and insights, and make data-driven recommendations for optimization.

6. Testing and Optimization: Conduct A/B tests and experiments to optimize ad copy, targeting, and bidding strategies for continuous improvement.

7. Reporting: Prepare regular reports and dashboards to track campaign performance and provide insights to stakeholders on key metrics and trends.

8. Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in biddable media and digital advertising, and incorporate learnings into campaign strategies and tactics.

Requirements:

1. Bachelor's degree in Marketing, Advertising, Business Administration, or related field.

2. 3+ years of experience in digital advertising, with a focus on biddable media platforms such as Google Ads, Facebook Ads, and programmatic advertising.

3. Strong understanding of digital advertising metrics and KPIs, such as CTR, CPC, CPA, ROAS, and conversion tracking.

4. Proficiency in biddable media platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and DSPs.

5. Analytical mindset with the ability to interpret data, analyze performance metrics, and derive actionable insights.

6. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

7. Detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously.

8. Google Ads certification and other relevant certifications (e.g., Facebook Blueprint) are a plus.

About Havas India

Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You – Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.

As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

For more information, visit https://in.havas.com/ and follow Havas India on social media.

About Havas Media Network India

Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media, PivotRoots and Arena Media, and specialist brands – Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home).

For more information, visit https://in.havas.com/ & follow Havas Media Network on social media.