Salesforce Marketing Cloud Specialist (4+ Years Experience)

We are looking for a highly skilled Salesforce Marketing Cloud Specialist with over 4 years of hands-on experience in designing and executing digital marketing campaigns. The ideal candidate will have in-depth expertise in SFMC modules such as Email Studio, Automation Studio, Journey Builder, Mobile Studio, and Contact Builder, with a proven track record of delivering personalized, data-driven campaigns that drive engagement and ROI.

Key Responsibilities:

• Design and execute end-to-end multi-channel marketing campaigns using SFMC.
• Develop and optimize customer journeys using Journey Builder.
• Build and manage email templates, landing pages, and SMS campaigns.
• Set up and manage data extensions, audience segmentation, and data imports.
• Implement automation workflows through Automation Studio.
• Integrate SFMC with Salesforce CRM and other external systems (APIs, connectors).
• Conduct A/B testing, monitor KPIs, and generate performance reports.
• Collaborate with marketing, sales, and IT teams to align campaign goals with business objectives.
• Maintain email deliverability and compliance with privacy laws (CAN-SPAM, GDPR).
• Troubleshoot issues and continuously optimize campaign performance.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Computer Science, or a related field.
• Minimum 4 years of hands-on experience with Salesforce Marketing Cloud.
• Strong knowledge of SFMC modules: Email Studio, Journey Builder, Automation Studio, Contact Builder.
• Proficiency in HTML, CSS, AMPscript, and SQL for personalization and scripting.
• Experience in API integration and working with REST/SOAP APIs is a plus.
• Strong analytical skills with experience using campaign performance metrics.
• Salesforce Marketing Cloud certifications are preferred (e.g., Email Specialist, Developer, Consultant).
• Excellent communication, documentation, and collaboration skills.

Preferred Qualifications:

• Experience with other Salesforce tools such as Sales Cloud, Service Cloud, or CDP.
• Familiarity with marketing analytics and customer segmentation strategies.
• Exposure to agile development methodologies.

Job Types: Full-time, Permanent

Pay: ₹131,973.58 - ₹2,000,000.00 per year

Schedule:

• Monday to Friday

Application Question(s):

• Mention your last working date

Experience:

• Salesforce Marketing Cloud: 5 years (Preferred)
• Journey Builder,: 4 years (Preferred)
• Automation Studio: 4 years (Preferred)
• API integration: 1 year (Preferred)
• APEX: 4 years (Preferred)
• Triggers: 4 years (Preferred)
• LWC: 3 years (Preferred)

Work Location: In person