Retail Marketing Manager

Job Title: Retail Marketing & LSM (Local Store Marketing) Manager

Location: Delhi

Job Type: Permanent

Experience: Minimum 10+ years

Qualification: MBA (Marketing preferred)

Job Summary:

We are looking for a dynamic Retail Marketing & LSM Manager with extensive experience

in retail, FMCD, and FMCG brands. The ideal candidate will lead localized marketing

initiatives, drive footfalls, and optimize store-level campaigns to enhance customer

engagement and sales.

Key Responsibilities:

 Strategic Marketing Execution: Develop and implement retail marketing strategies

to drive footfalls and enhance brand presence at the local store level.

 Campaign Planning & Execution: Lead end-to-end planning and execution of

marketing campaigns, including promotions, activations, and seasonal offers.

 Merchandising & POP Planning: Oversee in-store branding, point-of-purchase

(POP) materials, and merchandise planning to ensure consistency and effectiveness.

 Local Store Marketing (LSM): Create hyper-local marketing plans targeting

struggling stores with precision marketing and data-driven insights.

 OOH & Digital Marketing: Develop out-of-home (OOH) and digital marketing

strategies to maximize reach and customer conversion in specific locations.

 Google My Business (GMB) Optimization: Manage GMB listings, reviews, and

updates to enhance local store discoverability and improve customer experience.

 Vendor Management: Collaborate with external vendors and agencies to ensure

cost-effective and high-quality execution of marketing initiatives.

 Cost Efficiency & Timely Execution: Ensure marketing activities are executed

within budget and deadlines while maintaining high efficiency.

 Data Management & Reports: Track, analyze, and report marketing performance

metrics, store-level insights, and campaign effectiveness.

 Creative Adaptation for Local Marketing Initiatives: Customize marketing

creatives to align with regional preferences and customer demographics.

 Local Marketing Initiatives Calendar: Develop and maintain a marketing calendar

to ensure timely execution of local campaigns and events.

 Team Leadership: Lead and mentor a team of marketers, ensuring alignment with

brand guidelines and marketing goals.

 Budget Management: Allocate and optimize marketing budgets across multiple

channels for maximum ROI.

 Performance Analysis: Track and analyze campaign effectiveness, store

performance, and customer insights to refine future marketing strategies.

Key Requirements:

 10+ years of experience in retail marketing, LSM, or brand management, preferably

in retail brands, FMCD, or FMCG sectors.

 Proven expertise in campaign planning, merchandise planning, and store-level

precision marketing.

 Strong knowledge of OOH media, digital marketing, and GMB planning to drive

localized impact.

 Experience in handling multi-channel marketing initiatives and increasing footfalls

through data-driven strategies.

 Excellent leadership, communication, and stakeholder management skills.

 Ability to analyze market trends and implement innovative marketing solutions.

 Proficiency in marketing analytics and tools for campaign tracking and reporting.

Why Join Us?

 Opportunity to work with a leading retail brand and shape the local marketing

strategy.

 Competitive salary and benefits.

 A dynamic work environment with growth opportunities.

NOTE-Only Immediate Joiner to 30 Days