Product Marketing Manager

Product Marketing Manager

Designation : Product Marketing Manager

Location : Bangalore

Experience : 8+ Years

At Algonomy, we believe the future of our economy is Algorithmic, where businesses will develop resilient, adaptive, and agile decisioning abilities that will constantly test and refine AI-driven actions to create the best personal experience for every individual customer at scale.

We aim to become the algorithmic bridge between consumers and brands/retailers and to lead our customers through the imperative of algorithmic transformation. The name Algo-nomy signifies an expertise in algorithms. As technology evolves our lives (and our clients’) at hyper-speed, Algonomy stands as a bold, creative, and agile brand, and these are also the very qualities that every digital-first business needs to be successful in the new normal. We are ambitious, we create category-leading solutions in our markets, and we are constantly learning, inventing and adapting to stay ahead of our industry’s needs

We are looking for an exceptional individual to scale our product marketing endeavors. This person will play a key role in educating prospects and customers about the capabilities of Algonomy solutions and helping them advance in their journey to becoming a digital-first company.

This person will act as the chief product advocate, deeply understand Algonomy’s product portfolio set and its benefits, and clearly articulate the value proposition delivered through innovative and compelling deliverables such as messaging, marketing collateral, sales materials, and thought leadership content. In essence, you’ll tell the market and company the story of the product.

Responsibilities

• Develop/refine strategy

  - Develop a deep understanding of Algonomy’s product/solution, buyer segments, and audience needs/pains, buying behavior/criteria/process, competitive landscape/positions, and develop a marketing playbook for winning in chosen markets.

• Product Branding and Go-to-Market Planning

  - Develop product positioning and messaging that differentiates Algonomy product offering in the market. Identify suitable market segments and develop a marketing plan to fulfill marketing objectives.

• Execute and manage product launches

  - plan the launch of new products and releases, manage the cross-functional implementation of the plan

• 360-degree marketing execution

  - Leverage and support all aspects of marketing, including digital marketing, social media marketing, content marketing, event marketing, search marketing, advertising, public relations, analyst relations, customer success marketing, etc., to achieve marketing goals.

• Analyst Relations & Influencer engagement

  – design and shape influencer perceptions, engage with analysts, influencers, and advisors through briefings, inquiries & strategy sessions, and participate in vendor assessment reports

• Content development

  : Study audience needs, develop personas and content/messaging aligned to various stages of the funnel, execute/communicate the value proposition, benefit, usage, best practices, use cases, and ROI to ensure marketing success, and develop content such as case studies, pitch decks, proposal templates, etc.

• Thought leadership

  – Generate ideas for thought leadership content and develop content such as whitepapers, research reports, blogs, infographics, etc.

• Market and competitive intelligence

  : closely track the competitive landscape and assess Algonomy’s market and competitive position.

• Sales enablement

  : Communicate the product portfolio's value proposition to sales, plan and drive product training regularly, and provide content and intelligence support for deals.

Requirements

- 8+ years of Software Product Marketing experience (Enterprise-class), preferably across mature and start-up businesses.

- Powerful communication skills (authoring, speaking, creative articulation).

- Strong analytical and creative problem-solving skills with a keen eye for detail.

- People and management skills to interact with staff, colleagues and cross-functional teams, agencies, and third parties.

About the Company:

Algonomy helps consumer businesses maximize customer value by automating decisioning across their retail business lifecycle with AI-enabled solutions for eCommerce, Marketing, Merchandising, and Supply Chain. Algonomy is a trusted partner to more than 400 leading brands, with a global presence spanning over 20 countries. Our innovations have garnered recognition from top industry analysts such as Gartner and Forrester—more at www.algonomy.com.