Product Manager II (Retention Marketing)

THE IDEAL CANDIDATE:

The ideal candidate thrives in a fast-paced, performance-driven environment and will be responsible for delivering a differentiated product that addresses a business need and represents a viable business opportunity. They will work alongside our team of world-class product managers, engineers, data scientists, marketers, UI/UX designers, and ecomm team to achieve 2 main objectives - drive retention rate and improve revenue from repeat customers through innovative features & personalized user journeys

RESPONSIBILITIES:

• Own the product roadmap for retention marketing: channels including email, SMS, and push notifications, with a focus on driving customer engagement and repeat purchases.
• Define, prioritize, and execute product initiatives that improve user activation, with specific focus on multi-category purchases within the first 60 days of a user's lifecycle.
• Collaborate cross-functionally with Retention Marketing, Engineering, Data Science, and Creative teams to launch and iterate on personalized user journeys.
• Build in-house customer segmentation platform and refine user segmentation strategies to tailor retention tactics based on lifecycle stage, category affinity, and browsing history.
• Drive personalization across retention marketing channels : content, frequency, & channel personalization
• Work closely with Data-Science team to build product recommendation models to drive cross-category purchases
• Partner with analytics to establish KPIs and build dashboards for performance monitoring, cohort behavior, and funnel drop-off diagnostics.
• Conduct A/B tests to validate hypotheses around message timing, channel mix, and content personalization.
• Work closely with the Martech and CRM Engineering teams to identify tooling gaps, streamline campaign execution, and improve targeting capabilities.
• Advocate for the customer by understanding user behavior across the post-purchase journey and identifying friction points that hinder re-engagement.
• Stay current on best practices and emerging tools in the retention marketing and eCommerce space to inform product strategy and experimentation roadmap.
• Manage risks in execution and scrappily unblock team to reach goals

REQUIREMENTS:

• 3–5 years of product management experience, ideally in eCommerce, consumer tech, or a performance marketing-focused environment.
• Deep empathy for users and a customer-first mindset, with the ability to translate user behavior and insights into product requirements.
• Comfortable working in fast-paced, multi-time-zone global iterative environments with cross-functional teams (engineering, design, marketing, analytics)
• Strong analytical skills with experience using data tools like SQL, Looker, or Mixpanel, or Amplitude to define metrics, derive insights, and drive decisions.
• A strong sense of ownership, accountability, understanding of metrics, and drive to move metrics that matter (activation rate, repeat rate, LTV, etc.).
• Proven track record of owning and shipping successful features or initiatives in Growth / Retention, CRM, or lifecycle marketing (email/SMS/push).
• Preferred : Familiarity with modern marketing automation tools (e.g., Clevertap, Moengage, Klaviyo, Braze, Iterable, etc) and CRM infrastructure.
• Excellent written and verbal communication skills, with the ability to align stakeholders and clearly articulate product decisions.
• Bonus: Experience working on segmentation models, predictive triggers, or using personalization/ML to power retention initiatives.