Performance and Digital Marketing Specialist

Job Title: Performance and Digital Marketing Specialist

Location: Chennai, India (On-site)

Job Type: Full-Time

Experience: 6–12 Years

Mandatory Requirements :

• Proven experience in managing performance marketing campaigns is a must.
• Must have handled high-value advertising accounts with significant budgets ($25,000/month or higher.)
• Hands-on expertise in Meta Ads and Google Ads is required.
• You will be evaluated during the interview using a live ad account.
• Apply only if you are currently based in Chennai

About Us

At Gnxtace Technologies, we help global brands grow through design, storytelling, and performance. We work extensively with U.S.-based businesses across D2C, SaaS, lifestyle, and service sectors. Our campaigns blend sharp strategy, compelling creatives, and deep market understanding.

We're on the lookout for a seasoned Social Media & Account Strategy Lead to take charge of our internal team and client success. This is a high-ownership role where you’ll drive creative strategy, manage execution, and ensure that every campaign — across every account — delivers results and elevates brand value.

What You’ll Own

Client Strategy & Communication

• Be the strategic point of contact for multiple U.S. clients, managing expectations, timelines, and campaign performance.
• Lead discovery calls, gather briefs, present ideas, and deliver performance reports.
• Translate business goals into high-impact creative strategies for social and digital channels.

Social Media Campaigns

• Own social media strategy, content calendar, messaging framework, and growth plans across platforms: Instagram, Facebook, LinkedIn, YouTube, TikTok (and more).
• Stay ahead of platform changes, algorithm shifts, and content trends.
• Review and steer all creative — from visuals to hooks and captions — ensuring consistency with each brand’s voice and tone.

Team Leadership & Management

• Manage a multi-disciplinary team: social media managers, content writers, designers, performance marketers, and client service executives.
• Assign tasks, review output, guide improvements, and ensure delivery meets expectations and deadlines.
• Conduct weekly stand-ups, sprint reviews, and creative brainstorming sessions.
• Mentor junior team members and help build leadership internally.

Reporting, Analytics & Optimization

• Track KPIs like ROAS, CPA, engagement, CTR, reach, and more using tools like GA4, Meta Suite, Looker Studio.
• Use insights to recommend creative and strategic changes — don’t just report numbers, act on them.
• Collaborate with developers or media buyers on tracking setups (GA4, Pixels, UTMs, etc.).

Ideal Candidate Profile

Experience

• 6–12 years of experience in digital marketing agencies or in-house brand teams,
• Proven ability to manage social/digital accounts end-to-end for international clients, preferably U.S.-based.
• Experience working with budgets of $25,000/month or higher.

Skills & Capabilities

• Strong team leadership and project management capabilities — you're someone who gets things done and helps others do the same.
• Drive SEO and SEM strategies to support organic and paid lead generation.
• Execute strategies for email marketing, automation, and customer lifecycle management.
• Creative thinker with an eye for detail — you know what a good hook, visual, or campaign looks like.
• Highly organized with the ability to manage multiple projects, clients, and teams simultaneously.

Tools Knowledge

Expert in: Meta Business Suite, Google Analytics (GA4), Trello/Asana/Notion, and Canva/Figma , SEMRush, Ahrefs, Hotjar, or Data Studio, Mailchimp, HubSpot, or ActiveCampaign.

AI-fluent: You use tools like ChatGPT, Copy.ai, Midjourney to accelerate content and idea generation.

Bonus if you’ve worked with influencer or UGC campaigns.

What You’ll Get

• Leadership role with direct access to U.S.-based clients and brands.
• Competitive salary with performance-based growth.
• Creative freedom, cross-functional collaboration, and team-building opportunities.
• Career path toward Head of Strategy / Creative Director roles.
• A supportive, growth-oriented, and performance-driven work culture.

Apply Now

We’re not just looking for a manager. We’re looking for a leader, a doer, and a creative thinker who knows how to build teams and brands. If that’s you — and you’re based in Chennai — we want to talk.

Contact

+91 7418258777

Job Type: Full-time

Application Question(s):

• Are you currently in Chennai and available for immediate interview ?
• Do you have hands on experience with Google ads, Facebook ads?
• Do you have experience handling successful performance campaign Ads ?

Work Location: In person