Marketing Research Manager

About the Company –

With over 40 years of hands-on experience helping businesses worldwide tackle the challenges of the modern work landscape, we’ve been there every step of the way, providing the right people, technology, and solutions to shape a brighter future of work together.

Pride Global

• Lead and manage team comprising market researchers and marketing automation specialists.

• Oversee outbound marketing campaigns, lead generation strategies, and prospecting initiatives.

• Align team activities with business goals, sales objectives, and marketing KPIs.

• Develop and execute multi-channel marketing campaigns, including email outreach, LinkedIn engagement, and database marketing.

• Design and implement ABM (Account-Based Marketing) strategies to identify and engage key decision-makers.

• Optimize marketing automation workflows to enhance prospect nurturing and conversion.

• Improve campaign performance tracking through advanced analytics and ROI reporting.

• Leverage AI-driven personalization for cold outreach and email campaigns.

• Monitor and enhance team productivity using KPIs, SLAs, and TAT analysis.

• Prepare and present weekly, monthly, quarterly, and yearly performance dashboards.

• Train and mentor team members on marketing automation, CRM (HubSpot), email pers

Qualifications & Skills

Education: Bachelor’s or master’s degree in marketing, Business, or a related field.

Experience:

• 8+ years in lead generation, marketing automation, and outbound marketing.

• 2+ years in a leadership role, managing ABM, prospecting, and demand generation campaigns.

Expertise in:

• CRM & Marketing Automation: HubSpot, Zoominfo, Apollo.io, Yesware, SalesHandy.

• Data & Analytics: Market research tools, lead scoring, and campaign performance analysis.

• Project Management: Strong ability to handle multiple campaigns in a fast-paced environment.

Key Skills:

• Strategic thinking & problem-solving

• Strong communication, presentation, and storytelling abilities

• Data-driven decision-making & ROI tracking

• Advanced Excel & Power BI Visualization

Interested Candidates: elumalai.murugesan@pridetech.com