Marketing Research Manager

About Us:

IA-Meetings , is a leading organization in the media and events industry, known for creating impactful experiences and innovative campaigns. We are seeking a talented Social Media Expert to drive our online presence, engage audiences, and amplify our brand across digital platforms.

Core Responsibilities1. Strategic Pre-Sales Research 

Conduct comprehensive research on target organizations, key decision-makers, and their event history

Develop detailed client profiles including past events, budget parameters and decision-making structures

Research industry trends, competitive landscape, to inform sales team for strategies

Create customized research briefs for high-value opportunities with client pain points and potential solutions

Monitor and analyze RFPs/tenders in the conference and event space to identify qualified opportunities

2. Proposal Development & Content Creation

Transform research insights into customized proposals with understanding of client needs

Create value propositions that clearly differentiate our services from competitors

Develop tailored pricing strategies based on market intelligence and client budget parameters

Design visually engaging presentation materials, case studies, and supporting documents

Maintain a library of proposal templates, case studies, and success stories segmented by industry vertical

3. Sales Analytics 

Implement and manage CRM data enrichment processes to ensure updated client profiles

Initial pre qualification to identify high-probability conversion opportunities

Create reports/ dashboards tracking sales pipeline, conversion rates, and revenue forecasts

Analyze win/loss patterns to refine targeting approach and proposal strategies

Generate quarterly reports 

4. Cross-Functional Collaboration

Partner with Marketing to align messaging and content with sales intelligence findings

Collaborate with Operations teams

Work closely with Account Managers to incorporate client feedback into future proposals

Support business development initiatives by identifying emerging market opportunities

5. Marketing Strategy & Execution

Developing targeted marketing campaigns

Managing content across multiple channels (social media, website, email)

Tracking marketing metrics and optimizing campaigns

Building brand presence at industry events

Creating marketing materials and case studies

Package - 70k to 80K