Marketing Manager

MARKETING MANAGER (female)

Develop Industry-Specific Marketing Strategies

Design and implement marketing plans focused on commercial real estate, property management firms, and industrial clients.

Position the company as a leading facility management solutions provider.

2. Lead B2B Campaigns

Run lead generation campaigns targeting facility managers, procurement heads, and building owners.

Use channels like LinkedIn, trade magazines, industry expos, and email to reach decision-makers.

3. Content Creation & Thought Leadership

Oversee creation of white papers, case studies, blog posts, and service brochures.

Highlight energy savings, compliance, sustainability, and efficiency improvements.

4. Client Relationship Support

Collaborate with sales to develop client proposals, pitch decks, and presentation materials.

Support account-based marketing (ABM) efforts for key clients.

5. Manage Digital Presence

Optimize website content and SEO for services such as HVAC maintenance, janitorial services, or security management.

Manage company’s online reputation via review platforms and directories.

6. Event & Trade Show Marketing

Organize participation in facility management expos, local business forums, or building industry events.

Coordinate sponsorships and promotional giveaways.

7. Market Research

Stay updated on regulations (e.g., OSHA, LEED), competitor offerings, and market trends in building services.

Identify new service opportunities such as smart building tech or green cleaning.

8. Vendor and Team Coordination

Work with outsourced designers, digital marketers, or copywriters.

Manage internal communications and team collaboration tools.

9. Track KPIs & Report Performance

Measure marketing campaign effectiveness: leads generated, conversion rates, client engagement.

Present quarterly marketing performance reports to executive leadership.

Key Skills Required

Technical Skills:

B2B marketing experience, especially in service-based industries

Familiarity with CRM and automation tools (e.g., HubSpot, Salesforce)

SEO, PPC (Google Ads), and digital campaign management

Event planning and vendor coordination

Soft Skills:

Strong understanding of facility management challenges and terminology

Excellent communication and copywriting abilities

Project management and multitasking

Stakeholder alignment across operations, sales, and service delivery teams

Preferred Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or similar

3–5+ years in a B2B marketing role, preferably in facility services, construction, or real estate

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person

Application Deadline: 20/08/2025