Marketing Manager

Vijay Electric Infra Private Limited

Job Description

Designation: Marketing Manager

Reporting To: Branch Manager (GM).

Roles & Responsibilities:

Ø Develop and implement comprehensive marketing strategies to enhance brand visibility.

Ø Conduct market research to identify new opportunities and consumer preferences.

Ø Collaborate with the creative team to produce innovative marketing content.

Ø Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.

Ø Manage social media platforms and digital marketing efforts.

Ø Coordinate and execute marketing events, promotions, and product launches.

Ø Track marketing trends and competitor activities to inform strategic decisions.

Ø Prepare and present marketing reports to senior management.

Ø Be part of the team to drive the Transformer Business in the market through sales and tendering.

Ø Implementation of the local product marketing strategy, by visiting potential clients to present offering, agreeing client requirements, product value propositions and product positioning and tendering of defined scope.

Ø Involved in the market analyses with the Transformer Sales team, responsible for forecasts and detailed business/marketing plans for allocated areas of the portfolio.

Ø Achieving business targets through regular review of sales and tendering activities and implementation of improvement/focus plans as needed.

Ø Working with the Market Manager and Country Sales Organisation develop new customers and market segments and ensure profitably increase of local volume.

Ø Undertaking tendering activities to support the business ensuring involvement of overall team to for cost effective offering to meet client expectations, able to present transformer and services added value to client.

Ø Understanding of Customer Service principles and their effect on the business.

Ø Strengthen the customer relationship through sales visits, market communications and local account management. Ensure sustainable growth targets are achieved.

Ø Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online).

Ø Implementation of the marketing campaigns right from ideation to final analysis and refinement.

Ø Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.

Skills & Requirements:

Ø BE (Electrical & Electronic Engineer) or a related field.

Ø Proven experience in a marketing role, preferably Transformer industry.

Ø Strong analytical skills and attention to detail.

Ø Excellent communication and interpersonal abilities.

Ø Proficiency in marketing software and tools.

Ø Ability to work under tight deadlines and manage multiple projects simultaneously.

Ø Minimum 4 to 5 years of experience in technical sales and/or tendering in a Power Transformer industry, preferably within the transformer sector.

Ø Experience and knowledge in the area of Transformers and Service within the power industry would be of benefit.

Ø We are looking for a result driven candidate that can work both as an individual and as part of a team, with strong ability to plan and execute plan.

Ø A collaborative, solutions-oriented approach, with strong communication and customer-relationship-building skills.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Food provided
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person

Application Deadline: 10/08/2025
Expected Start Date: 11/08/2025