Marketing Manager: Non-Farm

About ACCESS:

ACCESS Development Services is a national livelihoods promotion organization with a focus on incubating innovations and developing sustainable models for livelihoods promotion of the poor. To this end, ACCESS is structured uniquely to work at all levels of the value chain – implementing programmes on the ground (Tier I), working with Civil Society Organizations, Government Departments, Corporate sector, and Multilateral / Bilateral Agencies (Tier II) as also undertaking national initiatives to influence and support policy initiatives and strengthening the enabling environment (Tier III). ACCESS, with its head office in New Delhi has a pan-India presence having state offices in 9 states and 26 project offices. More at www.accessdev.org

Implementation Districts

Position Summary:

ACCESS is inviting applications from self-driven professionals who are interested to take on the role of Project Lead and delivering against the objectives of the project. The Project Lead will be responsible for timely and high-quality implementation of the project in designated areas in Pan India, reaching out to entrepreneurs as per the objectives and deliverables of the project.

Responsibilities:

• Develop and implement comprehensive marketing strategies to promote non-farm products in domestic and international markets.
• Conduct market research to identify consumer trends, preferences, and opportunities for product positioning.
• Design branding and promotional campaigns that align with the values of sustainability and fair trade.
• Build and maintain relationships with buyers, retailers, e-commerce platforms, and exporters to create sustainable market linkages.
• Negotiate contracts and terms with market partners to ensure fair pricing and benefits for producer groups.
• Explore opportunities for participation in trade fairs, exhibitions, and online marketplaces to enhance product visibility.
• Oversee the development of marketing collateral, including product catalogs, packaging, and digital content.
• Lead digital marketing initiatives, including social media campaigns, email marketing, and content creation, to drive online sales.

Education & Experience:

• Master’s degree in Marketing, or related field from a reputed institution.
• 7–8 years of relevant work experience in marketing, brand development, or communications, preferably within the handloom, handicrafts, food processing, or social enterprise sectors.
• Prior exposure to domestic and international markets, e-commerce platforms, and fair trade/sustainable marketing will be an added advantage.

Skills and Competencies:

• Marketing, sales and business development
• Growth mapping and Business Planning
• Reporting & Documentation, Knowledge Consolidation
• Networking & Liaison with Stakeholders
• Communication & Interpersonal skills
• Proficient in Word, Excel, Outlook, and PowerPoint

Language Proficiency:

• Excellent command over English and Hindi languages (read, speak, understand and write)
• Good command over Hindi language (read, speak and understand)

Travel Requirement:

Willingness to travel across project locations and market destinations as required for implementing the project effectively.

Compensation:

The salary range for this position is commensurate to industry standards and will be determined based upon experience set of the candidate and the HR policies of the organization.

ACCESS is an Equal Opportunity Employer, and is committed to providing an environment of fairness, and mutual respect where all applicants have access to equal employment opportunities. ACCESS values diversity and inclusion, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age and disability.