Marketing Coordinator

About The Job

About The Role

Key Responsibilities

• Strategic Campaign Development: Lead end-to-end planning and execution of multi-channel acquisition campaigns (paid social, search, display, email), optimizing for deal-flow quality, conversion, and ROI.
• Vendor & Agency Leadership: Manage external partners—SEO specialists, creative/design studios, social-media agencies, web-development and Webflow teams—driving performance, contract negotiations, and alignment with strategic goals.
• SEO & Content Optimization: Partner with SEO experts to audit, optimize, and grow organic search presence; align content strategy with keyword and competitive insights.
• Digital & Social Leadership: Shape and oversee social-media strategies, content calendars, and paid-social programs on LinkedIn, YouTube, and other channels; analyze insights to inform future tactics.
• Web & UX Coordination: Work with web-design/development vendors to maintain/refresh website, landing pages, and microsites—ensuring best-in-class UX, speed, and conversion rate optimization.
• Analytics & Reporting: Establish KPIs, track campaign performance (CPL, CAC, LTV), deliver concise dashboards and strategic recommendations to the CEO.
• Budget & Resource Allocation: Oversee marketing and event budgets, allocate resources efficiently, negotiate vendor agreements, and identify cost-saving opportunities without compromising quality.
• Cross-Functional Collaboration: Work closely with investment, communications, and internal teams to align marketing efforts with fundraising and strategic objectives.
• Event Planning & Coordination: Support end?to?end planning and execution of firm events, managing logistics, vendors, venues, invitations, collateral, and on?site execution.
  

Required Qualifications

• 4–6 years of marketing experience in B2B, finance, or fintech, with a focus on acquisition and content-driven growth.
• Demonstrated success managing agency and vendor portfolios across SEO, design, Webflow/web development, social, and events.
• Exceptional writing, storytelling, and editorial skills, with a portfolio of published thought-leadership or marketing content.
• Advanced analytical skills; proficiency with Google Analytics, BI tools, and Excel for complex performance analysis.
• Strong leadership and project-management abilities; expert at juggling deliverables, timelines, and stakeholder expectations.
• Excellent communicator; adept at presenting to C-suite and cross-functional audiences.
• Self-motivated leader who thrives in a fast-paced, high-stakes environment.
  

Preferred / “Nice?to?Have”

• Familiarity with venture-capital or private-equity marketing.
• Experience with marketing-automation platforms (e.g., ActiveCampaign, HubSpot).
• Basic proficiency in Figma, Adobe Creative Suite, or HTML/CSS.
• Familiarity with web design tools such as Webflow.
• NYC market knowledge and a strong local network.
  

Why Join Us

• Direct partnership with the CEO and senior leadership high-visibility initiatives.
• Opportunity to shape the marketing playbook at a top-tier VC.
• Competitive compensation, benefits, and flexible New York office environment.
• Exposure to cutting-edge startups and a chance to support a world-class brand.