Lead Specialist - Marketing Operations

Company

Wood Mackenzie are the global research, analytics, and consultancy business powering the natural resources industry. For 50 years, we have been providing the quality data, analytics, and insights our customers rely on to inspire their decision making.

Our dedicated oil, gas & LNG, power & renewables, chemicals, metals & mining sector teams are located around the world and deliver a variety of projects based on our assessment and valuation of thousands of individual assets, companies, and economic indicators such as market supply, demand, and price trends.

We have over 1,900 employees in 30 locations, serving customers in nearly 80 countries. Together, we inspire and innovate the markets we serve – providing invaluable intelligence to help our customers overcome the toughest challenges, and make strategic decisions that will, ultimately, accelerate the world’s transition to a more sustainable future.

WoodMac.com

Wood Mackenzie brand video

Role Purpose

The Marketing Performance team at Wood Mackenzie are looking to recruit a Marketing Operations Specialist to enable the Marketing department to use our Marketing technology effectively, whilst supporting the setup and execution of campaigns. The successful candidate will need to ensure best practices within our Technology stack are continuously developed in line with the departments evolving needs, whilst ensuring these processes are followed via effective training and documentation. The candidate will need to have some experience in using Pardot (Marketing Cloud Account Engagement) to ensure the platform is used to it’s potential.

Main Responsibilities

• 
  Act as joint Product Owner for our Marketing Automation platform – Salesforce Pardot

• Collect and analyse contact and performance data, ensuring accuracy, consistency, and completeness, as well as understanding its value in driving decision-making in the business

• Support marketing operations and process improvement with audience mapping, contact generation, data quality governance

• Support the setup and execution of campaigns.

• Work in close partnership with our teams to provide continuous hands-on training, 1-1 training, coaching, guidance on the use of various marketing platforms. Provide 1st-level of platform support and trouble-shooting.

• Proactivity in developing processes, identifying trends with ad-hoc requests

• Develop and maintain email traffic management procedures

• Maintain and improve the existing library of training. Develop user guides and training documentation whenever needed.

• Work with Marketing Analytics to use a data a led approach to innovation.

• Identify and develop the use of Artificial Intelligence (e.g., predictive scoring, automated content personalization, Einstein, or chatbot workflows) within Marketing Operations to enhance efficiency and impact.

• Keep up to date with industry developments, acting accordingly where appropriate to maximise usage of data and technology.

• Ensure all marketing operations are compliant with relevant data privacy regulations (e.g., GDPR), working closely with Legal/Compliance teams as needed.

About You

• Minimum of 4-5years of experience in the similar role

• Advanced Pardot (Marketing Cloud Account Engagement) experience essential, with Pardot certification a plus.

• Experienced user of Advanced Excel and Salesforce, with additional exposure to broader Marketing Technology ecosystems such as Asana, GlobalMeet, Cognism, and ABM platforms.

• Experience working in a B2B marketing role

• Detail orientated and results focused

• Analytical and decision-making attributes

• Data literate, familiar with marketing campaign methods that utilise data

• A self-starter, with the ability to manage own workload across multiple projects

• Strong data analysis skills – with the ability to extract and interpret data from various sources

• Able to advocate best practice and compliance

• Strong relationship building skills, with an ability to communicate across a range of stakeholders whilst avoiding technical jargon

• Experience of using AI to develop use of technology within a Marketing department.

• Strong stakeholder and project management skills, with the ability to focus on the highest value tasks that will drive the biggest impact.

• Excellent communication skills both written and verbal.

• Strong commercial acumen, with the ability to understand the impact of projects.

• Strong problem-solving skills with the ability to think creatively & drive innovation

Expectations

• We are a hybrid working company and the successful applicant will be expected to be physically present in the office at least 2 days per week to foster and contribute to a collaborative environment, but this may be subject to change in the future.

• The nature of this role precludes it from consideration for part-time or flexible working arrangements

• Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.

Wood Mackenzie Values

• Inclusive – we succeed together

• Trusting – we choose to trust each other

• Customer committed – we put customers at the heart of our decisions

• Future Focused – we accelerate change

• Curious – we turn knowledge into action