Lead Generation Specialist – Outbound (IT Services)

Job Title:

Lead Generation Specialist – Outbound (IT Services)

Location:

Chennai

Reports To:

Sales Manager / Business Development Manager

About BMS:

BMS is a leading provider of IT solutions and managed services, helping global clients achieve operational efficiency through robust technology support, consulting, and digital transformation services.

Job Summary:

The Lead Generation Specialist is responsible for identifying, qualifying, and nurturing high-potential prospects for Bharat Managed Services’ IT solutions and managed services. The role focuses on outbound activities—cold calling, email campaigns, LinkedIn outreach, and other digital platforms—to generate sales-qualified leads (SQLs) that translate to new revenue opportunities. The ideal candidate is highly proactive, results-driven, and adept at engaging C-level and IT decision-makers.

Key Responsibilities:

• Outbound Lead Generation:

• Execute targeted outbound campaigns via phone calls, cold emails, LinkedIn messages, and other channels.
• Research, identify, and prospect potential clients in target geographies and industries.
• Maintain a consistent outreach cadence to build a robust pipeline.

• Lead Qualification:

• Qualify leads based on company fit, business need, budget, authority, and timeline (BANT or similar frameworks).
• Book appointments and set up meetings for the sales team with decision-makers.
• Ensure lead data is accurately entered and updated in the CRM.

• Revenue Contribution:

• Own individual targets for sales-qualified leads and revenue contribution.
• Collaborate with sales and marketing teams to drive opportunities through the funnel to closure.
• Track, measure, and report KPIs such as number of qualified leads, conversion rates, and pipeline value.

• Relationship Building:

• Build strong relationships with prospects through value-based selling, trust-building, and timely follow-ups.
• Develop tailored pitches and messaging for different buyer personas.

• Market Intelligence:

• Stay updated on IT industry trends, competitor offerings, and market conditions.
• Provide feedback to sales and marketing on prospect needs, objections, and market response.

• Continuous Improvement:

• Test and optimize lead generation strategies, messaging, and processes for better results.
• Contribute to knowledge sharing and best practices within the team.

Key Skills & Competencies:

• Experience:

  2–5 years in outbound lead generation, business development, or inside sales—preferably in IT services, SaaS, or technology sector.

• Tech Savvy:

  Hands-on with CRM tools (e.g., Salesforce, HubSpot), email automation, LinkedIn Sales Navigator, and lead databases.

• Communication:

  Excellent spoken and written English. Confident, persuasive, and clear in all forms of communication.

• Persistence:

  Strong resilience for cold outreach and handling objections.

• Analytical:

  Ability to research companies, map stakeholders, and identify buying triggers.

• Self-Motivation:

  Target-oriented with a proven track record of meeting or exceeding KPIs.

KPIs / Performance Metrics:

• Number of outbound activities (calls/emails/LinkedIn) per week
• Number of qualified leads generated
• Conversion rate from outreach to meeting
• Revenue pipeline created
• Actual revenue closed attributable to generated leads

#BMS #itservices