Influencer Marketing Specialist

Company Description

Epigroww is a marketing firm. We are a trusted advisor and stakeholder in leading Ecommerce Brands and Business. Our Partnership specializes in Marketing Consulting, Ecommerce Strategy, Performance Marketing, Go to Market Strategy, Product Launches, Content Marketing, Shoots and Video Production and Influencer Marketing.

Epigroww partners with Ecommerce Brands who have built an online-first business or Business who wants to build an Online Brand. Our team of experts help Brands with trusted advise and execution strategies to scale them exponentially.

Roles and Responsibilities

• Strategy Development: Develop influencer marketing strategies aligned with the overall marketing goals and objectives of the brand or organization.
• Identifying Influencers: Identify and research potential influencers who align with the brand's target audience, values, and messaging.
• Relationship Building: Cultivate relationships with influencers through outreach, communication, and collaboration to establish partnerships.
• Campaign Planning: Plan and execute influencer marketing campaigns, including setting goals, budgeting, and timeline management.
• Content Collaboration: Collaborate with influencers to create authentic and engaging content that resonates with their audience while showcasing the brand's products or services.
• Contract Negotiation: Negotiate contracts and agreements with influencers, outlining deliverables, compensation, and other terms.
• Performance Monitoring: Monitor and analyze the performance of influencer marketing campaigns using relevant metrics and analytics tools to assess effectiveness and ROI.
• Compliance and Disclosure: Ensure that influencer content complies with legal regulations and disclosure guidelines, such as FTC guidelines for sponsored content.
• Community Management: Engage with the audience on social media platforms, responding to comments, messages, and inquiries related to influencer partnerships and campaigns.
• Trend Analysis: Stay updated on industry trends, emerging platforms, and changes in influencer marketing landscape to continuously optimize strategies and tactics.
• Reporting and Insights: Prepare and present comprehensive reports on the performance of influencer marketing campaigns, providing insights and recommendations for future initiatives.
• Cross-functional Collaboration: Collaborate with other teams, such as social media, content marketing, and PR, to integrate influencer marketing efforts with broader marketing strategies.
• Influencer Outreach: Continuously expand the network of influencers by reaching out to new potential partners and nurturing existing relationships.
• Education and Training: Educate internal teams and stakeholders on the value and best practices of influencer marketing, providing guidance and training as needed.
• Risk Management: Identify and mitigate potential risks and challenges associated with influencer partnerships, such as brand reputation issues or conflicts of interest.

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Schedule:

• Morning shift

Supplemental Pay:

• Performance bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person