Growth Marketing Manager

The Job Title: Growth Marketer

Location: In-person (Kozhikode Office)
Type: Full-time

Experience: 3–5 years in digital marketing, performance marketing, or SaaS growth roles
AVLView is transforming into a vertical AI platform to help fleet owners automate operations, reduce costs, and drive efficiency. We onboarded 9,200 vehicles in the past 12 months — your strategies will fuel the next 10,000.

Compensation
₹8–12 L base + performance bonus targeting ₹4 L in year 1 (OTE ₹12–16 L). Accelerators at CPL < ₹250 & demo-lead > 25 %.

What Success Looks Like in the First 90 Days

Day 30:

• Deep dive into the AVLView platform and ICPs
• Audit current channels: SEO, SEM, email, social, landing pages
• Set weekly KPIs for traffic, lead flow, and CAC

Day 60:

• Launch and manage high-impact campaigns across paid and organic channels
• Improve landing page conversion rates with A/B testing
• Collaborate with content and sales teams for an aligned funnel strategy
• Share the CPL trend report with executive team for visibility on spend efficiency

Day 90:

• Organic + paid sessions ↑40 % vs. Day 0 baseline
• Achieve CPL ≤ ₹300 and demo-to-lead conversion ≥ 20%
• Generate 150+ qualified leads/month across all channels
• Present performance dashboard to leadership, highlighting wins and next bets

What You’ll Do

• Own and optimise paid ads across Google, LinkedIn, and Meta
• Improve SEO performance: content strategy, link building, technical fixes
• Run outbound email campaigns with tight targeting and clear CTAs
• Manage lead scoring, automation, and retargeting in HubSpot
• Analyse data from Google Analytics, CRM, and ad platforms to iterate faster
• Collaborate with content writers, designers, and sales on GTM initiatives

What You Bring

• 3–5 years in digital/performance marketing, preferably in B2B or SaaS
• Hands-on with ad platforms, marketing automation, and analytics tools
• Strong copy instincts for headlines, landing pages, and ad creatives
• High ownership mindset and bias for action — you run experiments, not meetings
• Familiarity with HubSpot, GA4, Google Ads, Meta Ads, LinkedIn Campaign Manager
• Tools: Hotjar, Clearbit, Segment, Vercel analytics, Ahrefs/Semrush

Why Join Us?

• Help scale a platform with real-world impact for 1,000s of businesses
• Every 150 SQLs you generate = ~₹1 Cr in pipeline; you’ll own the levers that open that floodgate
• Learn and execute fast with clear goals and tight feedback loops
• Get mentorship, ownership, and room to grow into a Head of Marketing role

Application
Email your résumé and a 60-second Loom: walk-through a real campaign you ran that lifted demo sign-ups by ≥20 %—numbers included.

Show us how you think and communicate — clarity beats buzzwords.

Job Types: Full-time, Permanent

Pay: From ₹60,000.00 per month

Benefits:

• Health insurance
• Life insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 5 years (Required)

Location:

• Calicut, Kerala (Required)

Work Location: In person