Group Account Manager

Company Description

Life & Half is a full-suite brand marketing agency based in New Delhi. We work on branding design, strategy for offline/online, social media, content creation, and on-ground activation. With a client roster including brands like UNO, FNP, and Hyatt Hotels, Lenskart, and a stellar roster of D2C brands - you will have an enviable client portfolio and build skills of the future and strong industry network

Role Description

This is a full-time on-site role for a Senior Client Account Manager at Life & Half in New Delhi. You will be responsible for oversee and driving a team of junior account managers across various accounts to ensure complete projects management, SOP setup, daily workflow management - ensuring timely and error-free deliveries.

Along with managing client experience you will also be responsible for the brand's performance through research insights driven intel, developing marketing strategies, analytics, managing content creation and creative team work flow.

Apply only if:

You love the daily hustle of fast-paced work environment and are comfortable in high-pressure situations. Our clients are building some of the coolest well-known brands of India and that comes with phenomenal expectations.Our clients are well known industry leaders & professionals and you should be comfortable, researched in interacting with them.

• Past experience of having led multiple brands with an established agency
• You have background in social media, or large scale operations of well-know brands of India across D2C, Beauty, F&B, CPG, and such spaces.
• Can lead ops across 10+ account and manage a team of 3-4 junior account managers

Client Management

• Own the client engagement end to end, from pitch to onboarding to day to day process & milestone management.
• Extensively using AI in your daily workflow and constantly innovating in this role through AI tools
• Develop strong SOPs for brand documentation, impact, case studies, handover and onboarding, recurring social media tasks
• Expert workflow management - especially be able to reason through client feedback, relay it to creative team and drive the best output for impactful creatives
• Strong Communication and Presentation skills - given this is a client facing role.
• Use tools like asana, gantt chart, excel based work trackers to drive flawless deliveries.
• Lead project delivery - including project planning, day to day management, engagement with key stakeholders and executive presentations.
• De-escalation and crisis resolution - Identify and mitigate project mess-ups, developing contingency plans and tracking issues to ensure timely resolution.
• Manage smooth flow between client and in-house agency team
• Day to day create decks to share social media work, collect feedback and relay it to creative team
• Manage social media calendar delivery - ensuring calendar, analytics and final posts are scheduled in advance.
• Develop a detailed project plan to monitor and track progress
• Manage changes to the project scope, project schedule and project costs using appropriate verification techniques
• Create and maintain comprehensive project documentation - recap emails / recurring project updates / daily calls
• Meet with clients to take detailed ordering briefs and clarify specific requirements of each project
• Use and continually develop leadership skills
• Attend conferences and training as required to maintain top-notch skills

Brand Performance:

• Develop strong insightful briefs for the creative team
• Periodic review of brand's performance and sourcing consumer insights
• Drive extensive research - consumer studies, primary surveys, online research, competition scan to drive intel on brands to clients and creative team.
• Social Media Management skills - set up process of calendar planning (quarterly and weekly), ensure -1 week delivery timeline with error-free posting.
• Be up to date on latest developments in social media platforms, retail media and content marketing.
• Have strong analytical skills and decent knowledge of using microsoft excel

Network Management:

• Ensure resource availability and allocation
• Manage and develop a robust network of third party support / freelancers - example latest AI influencer management agencies
• Develop and optimise Influencer roster for your accounts - outreach, negotiation, briefing and final delivery management.

Who is this role great for?

Anyone looking to build career in marketing and brand.

Eligibility

• Previous experience in digital marketing, social media management or brand management is a must
• Bachelor's degree in Marketing, Business, Communications, or related field

Role details:

• 3-5 yrs work experience
• The salary basis experience will range from 6 - 18 LPA