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Email Marketing Specialist

3 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Meet Our Team

The Email Marketing Team builds and maintains an “always-on” email program using artificial intelligence (AI) and data-driven testing methods. Our marketing emails target clients, partners, and prospects with relevant and engaging messages, leading to important sales conversations and product enablement programs. The Email Marketing Team is valued as the primary source for email best practice at Pega, and we are well-known for leveraging AI in marketing initiatives.

Picture Yourself At Pega

You are comfortable using marketing technology and have experience or interest in email marketing platforms. You would enjoy behind-the-scenes work to improve marketing processes that make Pega more efficient and successful. You pay close attention to quality and deadlines, ensuring that work is completed correctly and on time. You are curious, service-oriented, and work well in groups as well as independently.

What You'll Do At Pega

  • Set up and deploy email campaigns to support strategic marketing programs
  • Edit and upload carefully constructed HTML emails with adherence to best practices
  • Learn to set up Next Best Action emails in Pega’s advanced marketing platform (Customer Decision Hub)
  • Setup, monitor, and report on A/B tests to optimize marketing emails
  • Monitor campaign timing, targeting, and performance
  • Troubleshoot technical issues related to HTML, list segmentation and email execution
  • Become an email marketing expert, providing guidance and best practices to internal stakeholders
  • Maintain email campaigns, HTML email content, images, and offer details in an organized and consistent manner using Pega’s Customer Decision Hub
  • Design and implement automated email campaigns using Pega’s advanced artificial intelligence capabilities
  • Provide regular feedback to Customer Decision Hub Product Teams to suggest feature enhancements and bug fixes
  • Participate in the testing of new marketing application features
  • Generate data using SQL and translate data into actionable insights

Who You Are

You are comfortable using marketing technology and have experience or interest in email marketing platforms. You would enjoy behind-the-scenes work to improve marketing processes that make Pega more efficient and successful. You pay close attention to quality and deadlines, ensuring that work is completed correctly and on time. You are curious, service-oriented, and work well in virtual, in-person, and independent settings.

What You've Accomplished

  • Bachelor’s degree in marketing, business, or similar discipline
  • 3-5 years’ experience in a marketing role
  • Basic HTML knowledge required; advanced HTML experience preferred
  • Strong organizational skills and demonstrated ability to produce quality work in a timely manner
  • Experience with email marketing platforms – Eloqua, Marketo or Hubspot
  • Ability to convert data into actionable insights
  • Demonstrated professionalism and strong attention to detail

Pega Offers You

  • Gartner Analyst acclaimed technology leadership across our categories of products
  • Continuous learning and development opportunities
  • An innovative, inclusive, agile, flexible, and fun work environment
  • Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company 
Job ID: 21729

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