EIR – Performance & Data

The Entrepreneur in Residence – Performance & Data Strategy at Re’equil is a high- impact, founder-track role designed for someone who can connect numbers to narratives, and data to decisions. You will be the central point of contact of the brand — translating complex marketing, consumer, and behavioral data into clear, actionable strategies that drive performance, efficiency, and repeat behavior. This is not a passive analytics role. You're expected to own the data stack, drive growth outcomes through performance marketing and lifecycle optimization, and uncover consumer truths hidden in clickstreams, funnels, and post-purchase behaviors. You’ll work across the entire funnel — from media performance and micro-conversion optimization to persona segmentation, LTV modeling, and predictive analysis — helping the brand become sharper, faster, and more intuitive in its execution. Key Responsibilities Performance Strategy & Optimization Lead weekly performance reviews for Meta, Google, CRM, and Website — with insights on ROAS, CAC, and media mix effectiveness. Own channel-wise budget allocations based on historical performance and predictive potential. Build a system of rapid creative testing (hooks, audiences, formats) linked to performance metrics. Data Infrastructure & Dashboarding Develop and maintain live dashboards tracking KPIs across campaigns, platforms, and products. Set up micro-conversion tracking on the website (e.g., scroll depth, add-to-cart, coupon use, video views, quiz completion). Create unified reports on ad performance, landing page behavior, and consumer journey friction points. Consumer Insights from Data Identify actionable consumer segments based on behavior: skin concerns, geo clusters, platform preferences, order timing, etc. Surface unmet needs or anxieties through post-purchase behavior, bounce rates, and CRM drop-offs (e.g., “High bounce rate on exfoliant page = confusion about usage?”). Support product and creative teams with insight briefs (e.g., “Customers with oily skin in Mumbai buy more minis, but reorder faster”). CRM, Retargeting & Lifecycle Modeling Build persona-driven flows (email/SMS/WhatsApp) based on events like cart abandon, reorder timing, or category affinity. Run A/B tests for offers: bundles vs coupons, retention offers vs loyalty nudges. Analyze repeat purchase cohorts, identify churn points, and implement bounce- back strategies. Requirements What You’ll Need Strong experience in data analytics, performance strategy, or growth operations Deep familiarity with Meta Ads Manager, GA4, Shopify Analytics, and basic SQL/BI tools (Looker, Metabase, etc.) Obsession with data clarity and business impact (not just dashboards) A founder’s mindset — you’ll build and run this vertical like it’s your own company Curiosity about consumer psychology, skincare, and behavior patterns Bonus: Experience working in D2C / personal care / consumer brands Benefits Founder-level ownership, speed, and visibility High-agility, zero-bureaucracy execution environment Opportunity to define the future of skincare analytics Fast growth, real outcomes, and the chance to build systems that scale Show more Show less