Digital Marketing Manager

Scope of Role:

As a Digital Marketing Manager, you will analyze and optimize digital campaigns, identify trends, and transform insights into actionable strategies that drive business growth. This role is perfect for someone who thrives in a collaborative environment, enjoys problem-solving, and has a passion for staying ahead in the fast-evolving digital marketing landscape.

Location:

Qualifications:

• MBA or Graduate degree

• 7+ years’

  experience in Digital/ Performance Marketing
• Proven ability to gather, analyze, and interpret data for decision-making

Key Deliverables:

1. Plan, execute, and optimize paid lead generation campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
2. Define and track key campaign metrics (e.g., CPL, CTR, CVR, ROAS) to meet or exceed performance goals.
3. Build and manage landing pages, lead forms, and conversion paths for maximum lead quality and volume.
4. Conduct A/B testing on creatives, headlines, and audience targeting to improve results continuously.
5. Analyze campaign data and generate reports with insights and recommendations.
6. Collaborate with content, design, and sales teams to develop compelling messaging and creative assets.
7. Oversee lead nurturing processes using CRM and automation tools (e.g., HubSpot, Salesforce, Mailchimp).
8. Stay updated on digital advertising trends, platform updates, and industry best practices.
9. Manage and optimize campaign budgets for efficiency and maximum ROI.
10. Identify new growth opportunities through emerging channels or innovative tactics.

Mandatory Skills:

• Proficiency in BI Tools, Google Ads, Meta Ads
• Must possess creativity, innovation, and imaginative thinking
• Should be proficient in written and verbal communication