Digital Marketing Manager

Responsibilities Develop and execute a comprehensive SEO strategy to improve organic rankings. Perform keyword research, on-page and off-page optimization, technical SEO audits, and competitor analysis. Optimize website content for search engines (Google, Bing, etc. )and ensure high domain authority. Monitor and improve website traffic, bounce rates, and conversion rates. Plan and manage Google Ads, Facebook Ads, LinkedIn Ads, and other paid campaigns. Optimize ad performance usingA/B testing, audience targeting, and bidding strategies. Track and analyze campaign performance, ROI, and cost-per-acquisition (CPA)to maximize efficiency. Coordinate with the content and design teams to create high-converting ad creatives. Work with content creators to develop SEO-friendly blog posts, landing pages, and marketing copies. Manages social media marketing strategies to drive engagement and brand awareness. Collaborate with the team to create email marketing campaigns and automation. Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Facebook Business Manager to track marketing performance. Provide monthly reports and insights on SEO rankings, paid ad performance, and lead conversions. Continuously optimize strategies based on data-driven insights. Requirements 2-3 years of experience in digital marketing, with a strong focus on SEO and paid marketing. Proven expertise in Google Ads, Facebook Ads, LinkedIn Ads, and PPC campaign management. Strong understanding of Google Analytics, Search Console, SEMrush, Ahrefs, and keyword research tools. Experience in lead generation and conversion rate optimization (CRO). Excellent analytical, problem-solving, and decision-making skills. Google Ads and Meta (Facebook) Certifications. Experience in B2B digital marketing and IT services promotion. Knowledge of email marketing automation (Mailchimp, HubSpot, or ActiveCampaign). This job was posted by Arunakshi Pratap Singh from HL Tech India. Show more Show less