Digital Marketing Manager

Job Description

Client is seeking a highly motivated, experienced and results-driven Digital Marketing Manager with a strong background in Search Engine Optimization (SEO) to lead and execute their digital marketing strategy. Client is looking to become the SEO market leader in the industry so looking for someone with a determination to lead the charge in this exciting journey. The ideal candidate will be responsible for driving brand awareness, traffic, and conversion through comprehensive digital campaigns, with a key focus on improving their organic search presence in the U.S. for their B2B audience. ** This role has the rare opportunity to have EQUITY in the company ** KEY RESPONSIBILITIES: Strategy & Execution Develop and implement multi-channel digital marketing strategies (SEO, SEM, email, social, content, display, etc.). Own and manage the SEO strategy, including on-page, off-page, and technical SEO, to increase organic traffic and rankings. Oversee the creation and optimization of content that aligns with SEO best practices and business goals. Create content marketing plans and strategies to drive organic traffic and lead generation. Campaign Management Plan, execute, and manage digital campaigns across Google Ads, Facebook Ads, LinkedIn, and other relevant platforms. Monitor and analyze performance metrics, providing actionable insights to optimize campaigns. Analytics & Reporting Track and report on SEO performance (rankings, traffic, backlinks, etc.) using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or Moz. Use data to iterate and improve ongoing campaigns and content strategies. Collaboration & Leadership Collaborate with content writers, designers, and developers to implement SEO recommendations and digital strategies. Stay up to date with the latest trends and algorithm updates in SEO and digital marketing. Manage the marketing team or external agencies as needed. Other Tasks Conduct comprehensive research to identify market trends and analyze competitor strategies, leveraging insights to inform our SEO approach. Lead efforts to improve organic search rankings through comprehensive keyword research, on-page optimization, and technical SEO enhancements. Implement on-page optimization techniques, including meta tags, headings, and other elements, to improve search engine rankings. Execute off-site optimization strategies through content marketing initiatives, fostering relationships with authoritative websites to build high-quality backlinks. Utilize SEO tools such as Google Analytics, Google Search Console, Ahrefs, SemRush, and Moz to track website performance, analyze key metrics, and identify areas for improvement. Generate regular reports to assess the effectiveness of SEO efforts, providing actionable insights and recommendations for continuous optimization. Created OKRs for the team. Create a digital marketing plan, GTM strategy and activity calendar. Created content marketing plan Hiring resources for the marketing team. Creating and implementing Content Strategy to increase organic traffic and sales. Wireframing different landing pages and emails. Researching Competitors using various tools and propose plans to outrank/beat them. Email marketing: Create plan for sending drip campaigns & promotional campaigns. Establish KPIs and strategic direction for the marketing team. Plan & execute various SEO growth hacking strategies to maximize traffic. Optimize Google My Business profiles to improve local search visibility, attract local customers, and drive locally-focused business growth. Implementing A/B testing, improving UX/UI, and enhancing website performance to maximize lead generation and revenue growth. REQUIREMENTS: Bachelor's degree in Marketing, Communications, Business, or a related field. 5+ years of experience in digital marketing with a strong focus on SEO. Deep understanding of SEO, SEM, SMM, email marketing, Google Ads, Meta Ads, and performance marketing . Proficient in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc. Has strong experience with SEO growth hacking strategies to maximize traffic. Stays abreast of industry developments, algorithm updates, and emerging trends in search engine optimization, applying new strategies to drive optimal results. Strong understanding of HTML, CSS, and website management as it relates to SEO. Experience with WordPress and Hubspot Knowledge of PPC advertising, email marketing, and social media campaigns. Excellent communication, project management, and analytical skills. PREFERRED QUALIFICATION Google Analytics or Google Ads certification. Experience in B2B or e-commerce marketing. Familiarity with marketing automation platforms like HubSpot, Marketo, or Mailchimp. OTHER DETAILS: Job Timings: The Night shift follows the US-EST Time Zone. Office Location: 100% Remote Remote Working: In the case of remote, a separate workspace and the required tech (Laptop-Core i5, 6th generation minimum, noise-cancelling headphones, webcam, power backup) will be arranged by the candidate. Job Type: Remote Pay: Salary per month + growth incentives + equity (for proven performer) Experience: Digital Marketing: 5+ years (Required) SEO : 5 years+ (Required)