Digital Marketing Manager

Job Description

A Digital Marketing Manager develops, implements, and manages digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads . They oversee various online marketing channels, analyze campaign performance, and collaborate with teams to optimize strategies. Their responsibilities include creating and managing content, monitoring trends, and reporting on campaign effectiveness. Key Responsibilities: Developing and Executing Digital Marketing Strategies: This involves planning and implementing campaigns across various digital channels like social media, email, search engines (SEO/SEM), and display advertising. Managing Online Presence: Building and maintaining a strong online presence for the company through social media, website content, and other digital platforms. Content Creation and Management: Creating engaging content, including social media posts, website copy, email newsletters, and other marketing materials. SEO/SEM Optimization: Optimizing website content and structure for search engines to improve organic traffic and manage paid search campaigns. Social Media Management: Managing social media accounts, developing content strategies, and running social media advertising campaigns. Email Marketing: Developing and executing email marketing campaigns, including list building, segmentation, and automation. Paid Advertising: Managing and optimizing paid advertising campaigns on various platforms like Google Ads, social media, and display networks. Performance Analysis and Reporting: Tracking and analyzing campaign performance metrics, generating reports, and identifying areas for improvement. Budget Management: Developing and managing campaign budgets to ensure efficient resource allocation. Staying Up-to-Date: Keeping abreast of the latest digital marketing trends, technologies, and best practices. Collaboration: Working with other marketing team members, content creators, designers, and developers to ensure cohesive campaigns. Reporting and Analysis: Regularly analyzing campaign performance, identifying areas for improvement, and presenting findings to stakeholders. Skills and Qualifications: Strong understanding of digital marketing principles and best practices: A deep understanding of SEO, SEM, social media marketing, email marketing, and content marketing. Experience with various digital marketing tools and platforms: Proficiency in Google Analytics, Google Ads, social media management tools, email marketing platforms, and other relevant tools. Excellent communication and collaboration skills: Ability to effectively communicate marketing strategies, campaign results, and collaborate with cross-functional teams. Strong analytical and data-driven mindset: Ability to analyze campaign performance, identify trends, and make data-informed decisions. Project management skills: Ability to manage multiple projects, meet deadlines, and work within budget constraints. Creative and strategic thinking: Ability to develop innovative marketing campaigns and strategies. Experience with content creation and management: Ability to create engaging content and manage content calendars.