Digital Marketing Manager || Business development Manger || Upwork Buisness development executive

Location: Indore 

Employment Type: Full-time 

We are looking for a highly motivated and experienced Digital Marketing Manager with a 

strong specialization in product marketing to join our dynamic marketing team. The ideal 

candidate will have 3-5 years of hands-on experience in developing and executing 

comprehensive digital marketing strategies to drive product awareness, adoption, and 

revenue growth. This role requires a blend of strategic thinking, tactical execution, and a 

deep understanding of the product lifecycle. 

Responsibilities: 

• Product Launch & Lifecycle Marketing: 

o Develop and execute digital marketing strategies for new product launches, 

including pre-launch, launch, and post-launch activities. 

o Collaborate closely with product management, sales, and content teams to 

ensure consistent messaging and successful market penetration. 

o Manage and optimize digital campaigns throughout the product lifecycle to 

maximize engagement and conversion. 

• Digital Campaign Management: 

o Design, implement, and optimize digital marketing campaigns across various 

channels, including SEM (Google Ads, Bing Ads), social media (LinkedIn, 

Facebook, Twitter, Instagram), email marketing, and display advertising. 

o Conduct A/B testing and experimentation to continuously improve campaign 

performance and ROI. 

o Monitor, analyze, and report on campaign performance, identifying trends 

and insights to optimize future strategies.

• Content Strategy & Promotion: 

o Work with the content team to develop compelling product-centric content 

(e.g., landing pages, blog posts, case studies, videos, webinars) that 

resonates with target audiences. 

o Strategize and execute digital promotion plans for product content to 

maximize reach and engagement. 

• Website & SEO Optimization:  

o Collaborate with the web development team to ensure product pages are 

optimized for user experience, conversion, and SEO including optimization for 

voice search and AI-driven platforms. 

o Implement SEO best practices for product-related content to improve organic 

search rankings. 

o Collaborate with the web development team to ensure product pages are 

optimized for user experience, conversion, and Search Everywhere 

Optimization (SEO). 

• Market Research & Analysis: 

o Conduct market research to understand target audiences, competitor 

strategies, and industry trends to inform product marketing efforts. 

o Utilize analytics tools (e.g., Google Analytics, Ahrefs) to track key metrics and 

provide actionable insights. 

• Cross-functional Collaboration:  

o Act as a key liaison between the marketing, product, sales, and customer 

success teams to ensure alignment and consistency in product messaging 

and GTM strategies. 

o Present product marketing strategies and performance updates to 

stakeholders. 

Requirements: 

• 3-5 years of proven experience in digital marketing with a strong focus on 

product marketing. 

• Demonstrable experience in developing and executing successful digital marketing 

campaigns across multiple channels (SEM, Social, Email, Display). 

• Solid understanding of the product development lifecycle and go-to-market 

strategies. 

• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot). 

• Strong analytical skills with the ability to interpret data, identify trends, and make 

data-driven decisions. 

• Experience with SEO/SEM tools and best practices. 

• Excellent written and verbal communication skills, with a keen eye for detail. 

• Ability to work independently and collaboratively in a fast-paced environment. 

• Strong project management and organizational skills.