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Digital Marketing Executive

0 years

3 - 4 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Overview

The SEO Executive will play a crucial role in optimizing website content, conducting keyword research, and implementing SEO strategies to enhance the online visibility of the organization. They will work closely with the marketing and content teams to improve search engine rankings and drive organic traffic.
Key Responsibilities
  • SEO. Conduct keyword research to guide content creation and optimization. Perform SEO audits to identify areas for improvement. Implement on-page and off-page SEO strategies. Optimize website content for search engines. Monitor and report on website traffic and performance. Collaborate with content creators to ensure SEO best practices are incorporated. Manage link building campaigns
  • 2. Paid Media User Acquisition & Revenue Growth
Lead full-funnel performance marketing strategies across Google, Meta, LinkedIn, TikTok, and emerging platforms.
Drive growth for apps (installs → registrations → payments), e-commerce (sales funnels, conversions), and B2B (lead generation, awareness, and traffic).Own and optimize conversion funnels—whether it’s an app signup, e-commerce checkout, or a B2B lead form.

Performance Marketing & Paid Media

Run high-budget ad campaigns for customer acquisition and retargeting.
Plan and execute A/B tests to optimize creatives, messaging, and landing pages.Analyze CAC, ROAS, LTV, and other core performance KPIs to scale efficiently.

B2B Lead Generation & Growth

Develop multi-channel outbound strategies using LinkedIn, email outreach, and paid media.
Optimize lead-to-revenue funnels in collaboration with sales teams.Drive website traffic and engagement through content marketing & strategic ads.

Required Qualifications

  • Bachelor's degree in Marketing, Business, or a related field
  • Proven work experience as an SEO Executive with Paid Media experience
  • Demonstrable experience with SEO tools and software (e.g., Google Analytics, SEMrush)
  • Strong understanding of search engine algorithms and ranking factors
  • Knowledge of HTML, CSS, and JavaScript as they relate to SEO
  • Excellent analytical and problem-solving skills
  • experience in performance marketing, app growth, e-commerce, or B2B lead generation.
  • Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and other acquisition platforms.
  • Proven ability to drive sales, conversions, or registrations across different business models (App, E-com, B2B).
  • Data-driven approach—comfortable working with Google Analytics, Mixpanel, Amplitude, and CRM tools.
Skills: performance marketing,css,linkedin ads,website optimization,search,content marketing,on-page seo,data analysis,semrush,a/b testing,google ads,keyword research,amplitude,paid media,meta ads,html,crm tools,mixpanel,lead generation,link building,seo,off-page seo,google analytics,javascript,content management systems,seo audits

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