Digital Marketing Executive

Digital Marketing Executive

Key Responsibilities:

• Lead Generation & Performance Marketing

• Run and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube.
• Generate high-quality teacher and student leads (target: tutors/trainers in niche domains like SAP, Spoken English, Physics, etc.).

• SEO & Content Strategy

• Plan and execute effective SEO strategies to rank on competitive keywords (e.g., "Physics tutor near me", "SAP trainer online").
• Coordinate with content writers for blogs, articles, and landing page optimization.

• Social Media Marketing

• Plan, create, and manage content across Instagram, LinkedIn, Facebook, and YouTube.
• Design festival creatives, reels, and promotional posts tailored to educational services.

• Email Marketing & Automation

• Build and execute email campaigns using tools like Mailchimp or Sendinblue.
• Retarget cold leads and improve conversions via automated drip campaigns.

• Analytics & Reporting

• Monitor campaign KPIs and prepare weekly/monthly reports using Google Analytics, Meta Insights, and CRM data.
• Suggest actionable improvements to enhance conversion and retention rates.

• EdTech-Specific Initiatives

• Collaborate with onboarding/sales team to design digital campaigns for:
• Internship + training programs
• Faculty onboarding
• Student enrollments
• Understand competitor strategies (e.g., Vedantu, Byjus, UrbanPro) and optimize digital positioning accordingly.

Required Skills:

• Proven digital marketing experience in EdTech or related B2C sectors.
• Hands-on with tools like Google Ads, Facebook Business Manager, Google Analytics, Canva, SEMrush/Ubersuggest.
• Strong grasp on SEO/SEM, PPC, content marketing, and lead funnels.
• Proficiency in basic design tools (Canva, Photoshop is a plus).
• Analytical mindset with ROI-driven approach.
• Excellent communication skills and creative thinking.

Preferred:

• Prior experience in marketing for online learning platforms or tutor aggregators (e.g., UrbanPro, LearnPick).
• Basic knowledge of EdTech market and tutor behavior.
• Awareness of trending digital learning models and content.

Growth Path:

Digital Marketing Manager