Digital Marketing Executive

Responsibilities

Increase and maintain the companys search engine results rankings.

Optimize existing marketing objectives and uncover new opportunities through keyword research.

Driving Client Relationships: Engaging with clients to understand their business requirements and translating that into appropriate digital initiatives.

Performance Marketing and Media-Planning: Running campaigns across Facebook, Linked In, and coordinating on overall media plan; Daily analysis of the campaigns to ensure high ROI for our clients.

Minimum 3 years of digital marketing experience, with a significant part of that being hands-on experience with campaigns on search, display, social media, and email. A strong grasp of the nuances of each channel.

"Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred.

Must have experience with Cost Per Click advertising.

Should be a master of basic search ads and more advanced techniques like search-based retargeting, ad extensions, etc.

Ability to select keywords, write compelling ad copy, and optimize campaigns to meet established ROI goals and conversion metrics.

Managing PPC accounts for several brands across multiple search engines

Setting up and optimizing accounts from campaigns, keyword research, writing ad copy to bid management etc.

Prepare Ad Content and Creatives

Leverage analytics tools to optimize the performance of marketing campaigns.

Create Campaign Strategy

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

Monitor budget and adjust bids to gain better ROI

Specialist in Google AdWords, Facebook Ads, Bing ads.

Plan and execute digital marketing campaigns

Monitor and analyse effectiveness of campaigns

Lead, supervise and motivate the team of digital marketing.