Digital Marketing Associate

About Normality Technologies

Normality Technologies is a customer-focused firm that provides custom services and data-driven solutions. Our mission is to drive growth and efficiency for businesses by guiding them through change for lasting transformation. We aim to turn challenges into opportunities and ambitions into achievements, acting as partners in progress for our clients. We empower businesses to navigate complexity and achieve sustainable growth through cutting-edge technology and strategic insights.

Role Summary

This is an individual contributor role

Key Responsibilities

• Strategize & Execute Digital Campaigns: Plan, execute, and optimize comprehensive digital marketing campaigns across SEO/SEM, social media, email marketing, display advertising, and emerging channels to maximize reach and conversion for Normality Technologies and our clients.
• Create Engaging Content: Develop diverse, high-quality, and performance-driven content, including compelling website copy, insightful blog posts, dynamic social media updates, engaging email newsletters, and effective ad creatives, with a strong focus on both graphic/image and video content.
• Drive Visual Content Production: Take initiative in the conceptualization, creation, and optimization of both graphic/image assets and video content for various platforms (e.g., social media, website, YouTube, client case studies), from ideation and design to overseeing production and analyzing performance.
• Manage Social Media Presence: Proactively manage and grow our presence across key social media platforms (e.g., LinkedIn, Facebook, Instagram, YouTube), fostering community engagement, monitoring trends, and analyzing performance to refine strategies.
• Optimize for Search & Performance: Conduct in-depth keyword research, implement on-page and off-page SEO strategies, and continuously optimize website content and campaigns for improved search engine rankings and paid advertising performance.
• Client Communication & Collaboration: Act as a key point of contact for marketing-related discussions with clients, understanding their objectives, presenting campaign strategies, providing performance updates, and gathering feedback to ensure successful outcomes.
• Analyze & Report Performance: Utilize tools like Google Analytics and other marketing platforms to meticulously track, analyze, and report on key performance indicators (KPIs) for all digital initiatives, providing actionable insights and data-driven recommendations for continuous improvement.
• Stay Ahead of the Curve: Continuously research and implement the latest digital marketing trends, tools, technologies, and best practices to ensure Normality Technologies remains at the forefront of digital innovation.
• Cross-Functional Collaboration: Work closely with sales, product development, and other internal teams to ensure brand consistency, align marketing efforts with business goals, and leverage insights for integrated strategies.

Qualifications

• 0-2 years of experience in digital marketing or a relevant internship with demonstrable project experience (fresh graduates with strong portfolios showcasing relevant skills, especially in visual content creation or client-facing roles, are strongly encouraged to apply).
• Proven understanding and practical experience across various digital marketing channels, including SEO/SEM, social media, and email marketing.
• Familiarity with Google Analytics and other digital marketing tools.
• Exceptional written and verbal communication skills in English, with a natural ability to convey complex ideas clearly and persuasively to both internal teams and external clients.
• Strong creative mindset with a portfolio demonstrating content creation abilities, ideally including examples of graphic design, images, and/or video content.
• Highly proactive, self-motivated, and capable of managing multiple projects and client interactions in a fast-paced, dynamic environment.
• Excellent organizational skills with meticulous attention to detail.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Preferred Skills (but not required)

• Direct experience with graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator) and/or video editing software (e.g., Adobe Premiere Pro, CapCut, DaVinci Resolve).
• Experience with email marketing automation platforms (e.g., Mailchimp, HubSpot, SendGrid).
• A strong interest in technology and an understanding of the B2B service landscape.