Digital Marketing Analyst - Digital Agency

Job Description

ALM is a dynamic digital agency committed to delivering innovative marketing solutions that drive results for our clients. We combine creativity with data-driven strategies to help businesses thrive in the digital landscape. We are seeking a strategic-minded Digital Marketing Coordinator to join our growing team. This role is perfect for an analytical marketing professional who excels at research, strategy development, and data analysis in a fast-paced agency environment. You'll be responsible for developing comprehensive digital marketing strategies and conducting in-depth market research to inform client campaigns. You will be working remotely and reporting remotely into the corporate office in Toronto, Canada. Key Responsibilities Digital Strategy Development Conduct comprehensive market research and competitive analysis to inform digital marketing strategies Develop data-driven digital marketing strategies that align with client business objectives Create detailed buyer personas through research and data analysis Perform market segmentation analysis and identify target audience opportunities Develop customer journey mapping and conversion funnel optimization strategies Research & Analysis Conduct extensive keyword research and search trend analysis for SEO and PPC strategies Perform competitor analysis including digital presence, content strategies, and market positioning Research industry trends, emerging technologies, and digital marketing best practices Analyze market opportunities and provide strategic recommendations Conduct website audits and technical SEO analysis Campaign Optimization Develop comprehensive PPC campaign strategies for Google Ads, Bing Ads, and other platforms Create SEO strategies including technical optimization, content planning, and link building approaches Plan and optimize email marketing campaigns with advanced segmentation strategies Develop conversion rate optimization (CRO) strategies through user behavior analysis Create A/B testing frameworks and experimental design for campaign optimization Data Analysis & Insights Analyze campaign performance using Google Analytics, Google Search Console, and advanced analytics tools Create comprehensive performance reports with strategic insights and actionable recommendations Develop custom dashboards and KPI tracking systems Conduct attribution modeling and multi-touch attribution analysis Perform statistical analysis to identify trends and optimization opportunities Strategic Planning Collaborate with strategy team to develop integrated digital marketing plans Participate in client strategy sessions and present research findings Support new business development with competitive analysis and market research Develop digital marketing budgets and resource allocation recommendations Education & Experience Bachelor's degree in Marketing, Business Analytics, Economics, or related field 2-3 years of experience in digital marketing strategy, market research, or analytics Proven track record in developing successful digital strategies Technical Skills Advanced proficiency in Google Analytics, Google Search Console, and Google Tag Manager Expertise in Google Ads, Microsoft Advertising, and other PPC platforms Experience with SEO research tools (SEMrush, Ahrefs, Moz, Screaming Frog) Proficiency in data analysis tools (Excel, Google Sheets, Data Studio, Tableau) Knowledge of marketing automation platforms and CRM systems Understanding of statistical analysis and A/B testing methodologies