Deputy Manager - Marketing

Company: OPPO Kerala

Brand Strategy & Positioning

• Define and implement brand positioning strategies to stand out in a highly competitive market.
• Ensure consistent messaging across all channels (retail, online, events).
• Build and strengthen brand equity and customer loyalty.

Market Research & Analysis

• Conduct regular market research to understand consumer preferences, competitor moves, and industry trends.
• Analyze sales data, market share, and customer feedback to identify opportunities and threats.
• Provide insights for product development, pricing, and promotional strategies.

Campaign Planning & Execution

• Plan and execute 360-degree marketing campaigns (ATL, BTL, and digital).
• Design product launch plans, promotions, and seasonal campaigns.
• Coordinate with creative agencies, media houses, and internal teams for timely roll-outs.

Retail & Trade Marketing

• Develop and execute trade marketing strategies to drive sell-out at retail stores.
• Plan and support in-store branding, POS materials, and experience zones.
• Organize retail staff training and incentive programs to boost product push.

Digital & Social Media Marketing

• Develop digital marketing plans, including SEO/SEM, social media campaigns, and influencer partnerships.
• Monitor online reputation and engage with customers through various online platforms.
• Drive e-commerce promotions and partnerships with online marketplaces.

Sales Support & Alignment

• Work closely with sales teams to align marketing activities with sales targets.
• Provide marketing tools (brochures, product videos, presentation decks) to assist sales conversions.
• Participate in sales strategy meetings and performance reviews.

Events & Sponsorships

• Plan and manage participation in exhibitions, trade fairs, and product launch events.
• Coordinate roadshows, experiential marketing, and sponsorship activities to increase brand visibility.

Budgeting & ROI Tracking

• Prepare and manage marketing budgets for various initiatives.
• Track ROI on different campaigns and optimize spend for maximum impact.
• Present budget utilization and performance reports to management.

Cross-functional Coordination

• Work with product, supply chain, finance, and customer service teams for seamless execution.
• Coordinate with regional marketing teams for localized campaigns.

Customer Relationship Management (CRM)

• Develop and implement loyalty programs and post-sale engagement strategies.
• Analyze customer lifecycle data to improve retention and cross-selling.

Skills Required

• Strong analytical and strategic thinking.
• Excellent communication and negotiation skills.
• Creativity and understanding of mobile tech trends.
• Strong leadership and team management capabilities.
• Ability to work under pressure and tight deadlines.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Yearly bonus

Work Location: In person