Customer Data Platform Manager

6 years

0 Lacs

Posted:3 weeks ago| Platform: GlassDoor logo

Apply

Work Mode

On-site

Job Type

Part Time

Job Description

Job Description – Customer Data Platform Manager
Job Purpose To lead the strategic implementation and ongoing optimization of the Customer Data Platform (CDP) using Adobe Real-Time CDP. This role is central to enabling personalized digital experiences, enhancing data integrity, and driving impactful cross-channel marketing through unified customer profiles. Key Responsibilities
  • Implement, configure, and manage Adobe Real-Time CDP
  • Enforce data governance and privacy protocols (e.g., GDPR compliance)
  • Develop audience segments and orchestration strategies for personalization
  • Leverage customer data insights to enhance targeting, segmentation, and remarketing
  • Measure impact of CDP-led initiatives on business KPIs and digital campaigns
Major Challenges
  • Data integration across diverse systems (DMS, SVOC, Adobe Suite)
  • Managing platform complexity and tailoring CDP configurations
  • Ensuring data hygiene and real-time accuracy of customer profiles
  • Quantifying the effectiveness of personalized journeys and audience targeting
Decision Authority
  • Defining audience logic and segmentation for marketing initiatives
  • Managing identity resolution across anonymous/known profiles
  • Establishing data access and retention policies
  • Prioritizing data enhancement initiatives to support marketing use cases
Key Interactions
  • Internal Teams
  • Adobe & CDP technology partners
  • Data analytics and digital marketing agencies
Skills & Experience
Education:
  • Graduate in Engineering (B.E), MBA or Master’s in Data Analytics, Digital Marketing
Experience:
  • 2–6 years in data management or customer intelligence roles
  • Hands-on experience with CDP platforms like Adobe Real-Time CDP
Behavioral Competencies
Effective Communication & Negotiation Interpersonal Collaboration Flexibility & Learnability Time Management & Prioritization Technical Competencies Adobe Journey Optimizer & CDP stack Data Visualization (Qlik, Power BI) Working knowledge of SQL, Python, JSON, APIs Privacy & Consent Management (e.g., GDPR) Website Audience & Nudge Management Audience Cohorts & Media/Non-Media Use Case Planning

Mock Interview

Practice Video Interview with JobPe AI

Start Python Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Python Skills

Practice Python coding challenges to boost your skills

Start Practicing Python Now
Maruti Suzuki India Ltd logo
Maruti Suzuki India Ltd

Automotive

New Delhi

RecommendedJobs for You