B2B LinkedIn Marketing

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Company Overview

Scry AI is a research-led enterprise AI company transforming operations for Banking, Financial Services, and Insurance (BFSI) organizations. Our AI platforms—Collatio®, Concentio®, and Auriga®—help automate document processing, generate real-time insights, and ensure compliance at scale.

As we scale our marketing efforts, we are looking for a B2B LinkedIn Marketing Specialist to drive brand awareness, engagement, and qualified lead generation via organic and paid strategies on LinkedIn.

Key Responsibilities

Content Strategy & Execution: Develop, manage, and publish engaging LinkedIn content tailored to decision-makers in BFSI (CXOs, VPs, Transformation Heads, etc.)

Page & Profile Optimization: Ensure the company LinkedIn page and leadership profiles are optimized for visibility and credibility

Campaign Management: Plan and execute organic and paid LinkedIn campaigns for webinars, gated content, product launches, and certifications

Engagement & Community Building: Proactively engage with ICPs (Ideal Customer Profiles), comment on industry posts, and grow follower base

Analytics & Reporting: Track campaign performance, content reach, follower growth, CTR, CPL, and conversions using LinkedIn analytics and HubSpot/CRM data

Collaboration: Work with sales, design, and product marketing teams to align messaging and target high-value personas

Event Promotion: Support LinkedIn promotion of events, conferences, and executive webinars

A/B Testing: Run experiments on messaging, creatives, and content formats to improve performance

Requirements

2–5 years of experience in B2B LinkedIn marketing, ideally in SaaS or AI/tech

Proven success in LinkedIn content strategy, paid ad management, and organic growth

Strong copywriting and visual storytelling skills

Experience with LinkedIn Campaign Manager, HubSpot (or similar CRM), and analytics tools

Understanding of BFSI audience needs and enterprise buying cycles is a plus

Ability to work independently and meet performance KPIs

Nice to Have

Experience in BFSI or RegTech/FinTech domain

Exposure to ABM (Account-Based Marketing) campaigns

Familiarity with video content and webinars on LinkedIn Live

What We Offer

Opportunity to lead LinkedIn strategy for a fast-growing AI company

Exposure to global BFSI markets and thought leaders

Flexible remote working

Competitive compensation and performance-based growth

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