B2B Digital Marketing & Lead Generation Executive

----- PLEASE READ TILL THE END---

Job Title:

Company:

Location:

About Us

Ubora.io is a cutting-edge B2B RetailTech SaaS platform operated by SharedReach. We empower marquee brands to digitally monitor, analyze, and perfect their in-store retail execution, enhancing brand presence without the high cost of field teams.

Spearheaded by graduates from IIT and IIM, our parent company SharedReach leverages advanced technology and deep learning to deliver large-scale measurement and analytics solutions for leading consumer brands.

Role Overview

We are seeking a dynamic and ambitious Digital Marketing & Lead Generation Executive to join our team in Gurgaon. In this role, you will be an integral part of our Sales and Marketing engine, providing critical support to the B2B sales team. You will be responsible for developing and executing multi-channel marketing campaigns, creating compelling content, and generating a high-quality lead pipeline. A key part of your function will be leveraging AI tools to drive efficiency and innovation in our marketing efforts.

Key Responsibilities

1. Content Strategy & Creation:

• Collaborate with the founders to develop and maintain compelling marketing collateral, including PowerPoint decks, case studies, and whitepapers.
• Coordinate the creation and distribution of rich media content such as newsletters, explainer videos, and emailers across various B2B digital channels.
• Liaise with external vendors and freelancers to ensure the company website is updated with fresh, relevant content.

2. Digital Campaign Management & Lead Generation:

• Build, manage, and grow our email database of existing and prospective clients.
• Plan, execute, and monitor digital lead generation campaigns across multiple channels, including:
• Paid Search (PPC)

-Advertisements on key industry trade websites

-LinkedIn Campaigns

-Email marketing and nurture campaigns using platforms like MailChimp.

3. Sales Enablement & Market Research:

• Conduct continuous competitive analysis and market research to identify trends and opportunities.
• Perform background research to support account-based sales and marketing initiatives.
• Support the sales team at offline trade events, assisting with stall presence and lead capture.

What You'll Bring (Qualifications)

•   Experience:

•  2-3 years of proven experience in a B2B digital marketing or lead generation role, preferably in a tech or SaaS company.

• A Bachelor's or Master's degree from a leading college or university.

Technical Skills:

• High proficiency in Microsoft PowerPoint and Excel for creating compelling presentations and managing data.
• Strong practical knowledge of AI marketing tools and prompt engineering.
• Experience with marketing automation platforms (e.g., MailChimp) and design tools (e.g., Photoshop, Canva) is a must

•   Core Competencies:

• Exceptional English writing, editing, and visualization skills with a knack for creating appealing content.
• Excellent coordination skills with a proven ability to work effectively with freelancers, external vendors, and internal teams.
• An entrepreneurial mindset with the ability to thrive in an agile, fast-paced environment and collaborate directly with founders.
• Strong verbal and written communication and active listening skills.

Work Mode & Location

This is a hybrid role based out of our headquarters in Gurgaon.

The candidate will be expected to work from the office 3-4 days per week.

Compensation

Salary: INR 4-5 Lakhs per annum.

Incentive: Additional variable salary component based on lead generation performance and experience.

Why Join Us?

Join Ubora to be part of an innovative team driving the digital transformation of retail execution. If you are passionate about leveraging technology to solve real-world business challenges and possess the skills outlined above, we would love to hear from you

Send your resume to:

careers@sharedreach.com, with “Marketing” in the subject line. Resumes received on this email id will be considered