Asst/ Deputy Manager – New Business Development (OEM Marketing)

Job Title: Assistant Manager / Deputy Manager – New Business Development (OEM Marketing)

Department: Marketing

Location: Shamli (Uttar Pradesh)

Reporting To: Head – Marketing / Business Development

Industry: Wheels Manufacturing (Automotive / Agriculture / Commercial Vehicles)

Job Summary:

The Assistant Manager / Deputy Manager – New Business Development (OEM Marketing) is responsible for identifying and acquiring new Original Equipment Manufacturer (OEM) customers, developing strategic partnerships, and expanding market share. The role involves market research, customer relationship management, technical discussions, and ensuring smooth business development operations.

Key Responsibilities:

1. Business Development & Market Expansion

 Identify and develop new business opportunities with OEM customers in the automotive and agricultural sectors.

 Conduct market research to analyze trends, competitor strategies, and customer needs.

 Build and maintain strong relationships with key decision-makers at OEMs.

 Develop business strategies to increase sales volume and achieve revenue targets.

2. Sales & Marketing Strategy Execution

 Define and implement marketing strategies to attract new customers.

 Conduct presentations and product demonstrations for OEM clients.

 Negotiate pricing, contracts, and terms of business with potential clients.

 Ensure customer satisfaction and handle customer queries efficiently.

3. Technical Coordination & Product Development

 Collaborate with the R&D and Engineering teams to develop customized wheel solutions for OEMs.

 Provide technical insights and suggestions to align products with customer requirements.

 Work with the Quality and Production teams to ensure adherence to OEM specifications.

4. Pricing & Commercial Negotiation

 Prepare and present competitive quotations and proposals.

 Conduct cost analysis and pricing strategies to ensure profitability.

 Negotiate terms and conditions while maintaining a balance between customer satisfaction and company profitability.

5. CRM & Reporting

 Maintain and update customer database and sales pipeline in CRM tools.

 Provide regular reports on market trends, customer feedback, and business performance.

 Track and analyze sales data to improve conversion rates.

Key Requirements:

1. Education & Experience:

 Bachelor’s degree in Mechanical Engineering / Automobile Engineering / MBA (Marketing) or equivalent.

 5-10 years of experience in Business Development / Sales in OEM Marketing, preferably in the automotive or wheels manufacturing industry.

2. Technical & Functional Skills:

 Strong understanding of automotive components, especially steel wheels, rims, and related products.

 Familiarity with OEM sales processes, vendor development, and supply chain management.

 Ability to read technical drawings, specifications, and BOMs.

 Proficiency in MS Office (Excel, PowerPoint, Word) and CRM software.

3. Behavioral Skills:

 Excellent communication and interpersonal skills.

 Strong negotiation and persuasion abilities.

 Analytical mindset with problem-solving skills.

 Ability to handle multiple projects and meet tight deadlines.

Key Performance Indicators (KPIs):

 Number of new OEM customers acquired.

 Growth in sales revenue from new business.

 Customer satisfaction and retention rates.

 Successful product development and approvals from OEMs.

 Timely and effective execution of marketing strategies.

Job Types: Full-time, Permanent

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person