About Us
Join India's electronics retail revolution with Croma, a Tata Group company, where you'll shape the future of tech retail. We offer cross-functional growth opportunities and the chance to be part of the trusted Tata legacy spanning over 150 years.
As one of Brand Finance India's top 100 most valuable brands, we are crafting experiences, driving innovation, and redefining the future of electronics retail. Be part of a team that's not just riding the wave of change, but also creating it. Come, help us shape the way India interacts with technology.
Why Croma?
Join us and be at the cutting edge of India's electronics revolution. We're not just selling gadgets, we're crafting experiences, driving innovation, and redefining the future of retail.
At Croma, every day brings new opportunities to learn, grow, and make a tangible impact. Whether you're passionate about technology, customer experience, or business strategy, you'll find a place to thrive and make a difference.
Be part of a team that's not just riding the wave of change, we're creating it. Your ideas, your energy, and your ambition will help shape the way India interacts with technology.
Work with a trusted brand
As part of the Tata Group, Croma embodies the values of trust, integrity, and excellence. When you work with us you become part of a legacy that's been built over 150 years, and you contribute to a brand that is consistently recognised as one of the most valuable.
An equal opportunities employer
We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, colour, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
Roles & Responsibilities:
Sales and Revenue Growth
- Develop and implement strategies to maximize revenue and profitability
- Monitor store performance, analyse sales data, and take corrective actions to address gaps
- Drive promotional campaigns and initiatives to boost sales
- Achieve sales targets for the zone by monitoring store performance
- Analyse sales trends and take corrective actions where necessary
Store Operations Management
- Ensure operational efficiency across all stores in the zone
- Oversee inventory management to minimize stock-outs and shrinkage
- Maintain store compliance with company policies, procedures, and standards
- Oversee store layouts, product displays, and overall brand representation.
Team Leadership and Development
- Lead, motivate, and develop store managers and their teams
- Provide training, coaching, and regular performance feedback
- Set performance goals and provide regular feedback to ensure team alignment with business objectives
- Foster a positive and collaborative work environment
Customer Experience
- Drive initiatives to improve customer satisfaction across all stores
- Monitor customer feedback and implement improvement plans
- Ensure a consistent and exceptional customer experience across all stores
- Monitor customer feedback and address service-related issues promptly
- Lead initiatives to enhance customer satisfaction and loyalty
Strategic Business Planning and Execution
- Collaborate with leadership team to develop business plans for the zone
- Identify growth opportunities, including new store openings or market expansions
- Monitor market trends and competitor activities to stay ahead
- Develop and execute Zonal business plans aligned with company goals
- Monitor budgets and control costs to optimize profitability
- Conduct regular reviews of store performance and market dynamics
Market and Competitor Analysis
- Stay updated on market trends and competitor activities
- Identify opportunities for growth and innovation in the zone
- Provide insights and feedback to senior management
Compliance and Risk Management
- Ensure all stores adhere to legal and regulatory requirements
- Implement safety, security, and risk management measures
- Address escalated operational, customer or people-related issues
- Manage risk by implementing safety and security measures
Reporting and Communication
- Provide regular updates on sales performance, store operations and market insights
- Act as a bridge between the corporate office and store teams to ensure alignment and clarity
- Represent the zone in cross-functional meetings and strategic initiatives
Key Metrics to Track:
- Sales growth and achievement of targets
- Zone profitability and cost management
- Customer satisfaction scores
- Employee performance and retention rates
- Inventory shrinkage and operational compliance levels
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Skills & Competencies:
- Excellent verbal and written communication skills.
- Strong leadership and team management abilities
- Excellent analytical and problem-solving skills
- Proven ability to drive sales and improve operational efficiency
- Customer-centric mindset with a focus on delivering superior service
- Strong collaborative & growth mindset.
Qualification/Experience:
- Educational Qualification: Bachelor’s degree in Business, Retail Management or a related field | MBA preferred
- Minimum 10–12 years of experience in retail operations with at least 3–5 years in a regional/zonal leadership role
- Experience managing multiple retail outlets in a fast-paced environment