Webinar Marketing Executive

We are looking for a motivated and creative Webinar Marketing Executive to lead the planning and execution of webinars and drive user engagement on our app platform. The ideal candidate will blend marketing strategy with community-building techniques to foster user engagement, improve brand visibility, and ensure seamless webinar experiences.

Key Responsibilities:

Webinar Management:

• Plan, organize, and execute webinars, including scheduling, speaker coordination,
• and promotional campaigns.
• Develop engaging webinar content that resonates with the target audience.
• Manage webinar tools and platforms, ensuring smooth execution from pre-event
• setup to post-event follow-ups.
• Analyze webinar performance, generate reports, and suggest improvements based
• on insights.

App Engagement:

• Drive app adoption and engagement through in-app campaigns, push notifications, and gamification strategies.
• Monitor user behavior to identify trends and areas for improvement.
• Collaborate with design and content teams to create compelling in-app experiences.
• Manage feedback loops by addressing user concerns and implementing feature requests where feasible.

Marketing Campaigns:

• Design and execute digital marketing campaigns to promote webinars and app features.
• Create and distribute promotional materials, including email campaigns, social media posts, and blogs.
• Partner with internal teams to align campaigns with overall brand strategy and objectives.

Analytics & Reporting:

• Track KPIs related to webinar attendance, app engagement, and campaign performance.
• Present actionable insights to stakeholders, refining strategies based on data-driven findings.

Collaboration & Coordination:

• Work closely with cross-functional teams, including content, design, and technical teams, to ensure cohesive execution.
• Identify and collaborate with industry experts, influencers, and partners for webinars and promotional opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in digital marketing, community engagement, or event management.
• Proficiency in webinar platforms (e.g., Zoom, GoToWebinar) and app engagement tools.
• Excellent verbal and written communication skills.
• Familiarity with marketing analytics tools such as Google Analytics, HubSpot, or similar platforms.

Preferred Skills:

• Experience in managing marketing campaigns for SaaS or digital platforms.
• Knowledge of app engagement strategies, including user onboarding and retention.
• Creative and innovative mindset with a keen eye for detail.

This role is at the intersection of marketing, technology, and community building. If you are passionate about creating impactful webinars and driving app engagement, we’d love to have you on our team!