Location:
Bangalore, India
Reporting to:
CEO / COO
About the employer brand:
The brand is on a mission to reimagine personal finance in India. Backed by one of the largest consumer internet companies in India and helmed by proven founders and operators, the company is building a new-age digital financial services platform that prioritises transparency, accessibility, and customer-first innovation. The brand is also uniquely positioned to disrupt the consumer fintech landscape by delivering personalized, trustworthy, and rewarding financial experiences.
Title
- VP - Marketing
Role Overview
We’re seeking a bold, strategic, and hands-on marketing leader to shape and lead the end-to-end marketing charter at this growth stage brand from a consumer internet group. As
VP – Marketing
, you will work closely with the leadership team to define the brand, craft the go-to-market strategy, and drive acquisition, engagement, and loyalty across all customer touchpoints. You’ll be building a marketing engine from the ground up - balancing data-driven performance with brand storytelling.This is a rare opportunity to be part of the founding leadership at a high-growth, well-funded fintech venture aiming to make a real impact
Brand & Strategic Marketing
- Define and build the brand positioning and narrative for the brand.
- Lead integrated marketing planning aligned to company goals—across brand, product, performance, and content marketing.
- Build a high recall consumer brand through storytelling, PR, partnerships, influencer marketing, and social media presence.
Growth & Performance Marketing
- Own the growth funnel—acquisition, activation, retention—and build a robust performance marketing engine.
- Drive digital campaigns across Google, Meta, affiliates, and new-age channels, with sharp ROI focus.
- Partner with product, analytics, and growth teams to optimize funnel performance through experimentation and iteration.
- Product & Lifecycle Marketing
- Collaborate with product and design teams to shape communication across the app journey—from onboarding to upsell.
- Develop and manage lifecycle marketing strategies—email, SMS, push, and in-app communications.
Leadership & Team Building
- Build and lead a multidisciplinary marketing team—brand, digital, content, CRM, design.
- Establish marketing operations, agency/partner networks, and data-led decision-making culture.
- Represent marketing in the leadership team—contributing to cross-functional planning and long-term vision.
Job Requirements
- 12–18 years of progressive experience in marketing, ideally with exposure to fast-growing B2C/D2C startups, fintech, or consumer internet.
- Demonstrated success in building and scaling a consumer brand from early stages.
- Proven ability to drive full-funnel growth using digital channels and modern marketing tools.
- Strong understanding of Indian consumer behavior, segmentation, and competitive fintech landscape.
- Experience working in cross-functional, high-speed environments with strong execution focus.
- Exceptional storytelling, communication, and leadership skills.
- Entrepreneurial mindset with high bias for action and accountability.
Why should you apply for this job?
- Be a founding leader in a Group company building the future of consumer finance in India.
- Solve high-impact problems with a team of seasoned operators and domain experts.
- Shape a consumer-first brand that stands for trust, simplicity, and innovation.
- Thrive in a culture of speed, ownership, and experimentation.
About WinnerBrands
At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/Registration implies consent to our privacy policies Thanks,WinnerBrands Team
