Social Media Strategist

2 years

2 - 5 Lacs

Posted:1 day ago| Platform: Linkedin logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

About The Role

We are looking for a creative, analytical, and forward-thinking

Social Media Strategist

to lead our brand’s digital presence. You will be responsible for planning, executing, and optimizing social media strategies across platforms to grow engagement, boost brand awareness, and drive conversions.

Key Responsibilities

  • Develop and execute social media strategies aligned with overall business and marketing goals.
  • Conduct competitor research and audience analysis to inform content direction.
  • Create, curate, and oversee high-quality content (text, images, videos, reels, etc.).
  • Manage content calendars for platforms like Instagram, LinkedIn, Facebook, Twitter/X, YouTube, and Pinterest.
  • Collaborate with the design and content teams to produce visually appealing, brand-aligned creatives.
  • Use analytics tools (Meta Insights, LinkedIn Analytics, etc.) to track KPIs, optimize performance, and report on ROI.
  • Stay updated on trends, algorithm changes, and emerging platforms to keep strategies relevant.
  • Run paid social campaigns and coordinate with the performance marketing team (if applicable).
  • Foster online community engagement through comments, DMs, and social listening.

Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • Proven 2+ years experience as a Social Media Strategist, Manager, or similar role.
  • Deep understanding of platform-specific trends, tools, and algorithms.
  • Hands-on experience with scheduling tools like Buffer, Hootsuite, Later, etc.
  • Strong knowledge of social media analytics tools (e.g., Meta Business Suite, Google Analytics).
  • Excellent communication, copywriting, and content storytelling skills.
  • Ability to manage multiple projects and adapt to changing priorities.
  • Creative thinking with a data-driven mindset.
Skills: social media,social media strategies,project management,audience analysis,community engagement,analytics,competitor research,copywriting,platforms,algorithms,social media strategy,content creation,data analysis,digital

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You

Gurugram, Haryana, India