Social Media Strategist

Job Summary:

We are seeking a creative and dynamic Social Media Strategist to join our team. The ideal candidate will be passionate about content creation and skilled in both on-camera presence and video editing. This role involves enhancing our social media presence, creating engaging video content, and executing strategies that resonate with our target audience.

Key Responsibilities:

• Create, produce, and act in engaging on-camera video content for various social media platforms, including Instagram, YouTube, and LinkedIn.
• Edit and optimize video content to align with the brand's voice and objectives.
• Develop and implement social media strategies to increase reach, engagement, and brand visibility.
• Collaborate with the marketing team to brainstorm and execute innovative content ideas.
• Monitor social media trends, tools, and platform updates to ensure content remains fresh and relevant.
• Analyze performance metrics and generate reports to evaluate the success of social media campaigns.
• Engage with the online community and respond to comments, messages, and inquiries professionally and promptly.

Qualifications and Skills:

• Proven experience in creating and editing video content (please provide a portfolio or examples).
• Strong on-camera presence with the ability to connect with audiences.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).
• Excellent understanding of social media platforms and best practices.
• Strong creativity, storytelling, and attention to detail.
• Ability to work collaboratively in a fast-paced environment.
• Strong communication and organizational skills.

Preferred Qualifications:

• Prior experience managing social media accounts for brands or businesses.
• Familiarity with basic graphic design tools (e.g., Canva, Photoshop).
• Knowledge of SEO and social media analytics tools.