Social Media Executive

About Koffeetech Communication:

Koffeetech Communication is a full-service creative and digital marketing agency driven by innovation and ideas. We blend technology, storytelling, and design to deliver impactful campaigns for brands across industries. We’re passionate about building digital-first experiences that connect brands with their audiences in meaningful ways.

Job Summary:

Social Media Executive

Key Responsibilities:

• Develop, plan, and execute social media content calendars across platforms like Instagram, Facebook, LinkedIn, (Twitter), Pinterest, and YouTube.
• Collaborate with the design and content teams to create engaging multimedia content (images, reels, stories, infographics, etc.)
• Schedule and publish posts using social media management tools (e.g., Hootsuite, Buffer, Later).
• Monitor social media channels for trending news, ideas, and feedback.
• Engage with the online community and respond to comments/messages promptly.
• Track KPIs and prepare performance reports using platform insights and tools like Google Analytics.
• Run paid social media campaigns in coordination with the performance marketing team.
• Research industry trends and competitor strategies to optimize content and engagement.
• Support in developing influencer marketing strategies and collaborations.
• Stay updated on platform algorithm changes and best practices.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-3 years of hands-on experience in social media management, preferably in an agency setting.
• Strong understanding of social media platforms, tools, and best practices.
• Excellent copywriting, communication, and creative thinking skills.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
• Proficiency in Canva, Adobe Creative Suite (preferred), and social media scheduling tools.
• Analytical mindset with a strong grasp of metrics and reporting.

Perks & Benefits:

• Creative work environment with a young and dynamic team
• Opportunity to work with leading brands and diverse industries
• Flexible working culture and room for innovation
• Learning and development opportunities