Social Media Editor

About Us

The New Indian Express Group is one of India's oldest and largest media houses, founded by the Late Shri Ramnath Goenka. The New Indian Express Group is publishing Newspapers and Periodicals in the States of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, Orissa and the Union Territories of Puducherry, Andaman and Nicobar Islands, Yanam and Lakshadweep. It publishes its newspapers and periodicals from 33 Centers. It also has Marketing Offices in Kolkata, Mumbai and New Delhi.

The Company's publications include English Dailies viz. The New Indian Express and The Morning Standard and Sunday editions The Sunday Express and The Sunday Standard and weekly edition Indulge. The Morning Standard and The Sunday Standard are published in New Delhi. The company also brings out Tamil daily Dinamani and Samakalika Malayalam Varika, a weekly magazine in Malayalam.

The group sites are www.newindianexpress.com, www.dinamani.com, www.edexlive.com, www.samakalikamalayalam.com, www.malayalamvaarika.com, www.kannadaprabha.com, www.indulgexpress.com .

The Company is professionally managed, with well-qualified and experienced people holding charge of different Departments. The Company's publications are popular and command a large readership.

Job Title: Social Media Editor - EDEX

Location: Chennai

Experience: 3–5 Years

Social Media Editor

Job Overview:

Social Media Editor

As a part of our digital team, you will be the voice of www.edexlive.com across platforms, engaging with our audience, sharing the latest and crafting compelling content that resonates with young readers, students, educators, and youth-focused communities.

Key Responsibilities:

Content Strategy & Management:

• Develop and execute a comprehensive social media strategy aligned with the editorial goals.
• Curate, create, and schedule engaging content across all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Collaborate with the editorial team to repurpose and promote news articles, opinion pieces, interviews, features, and multimedia content relevant to education, careers, campuses, and youth affairs.

Audience Engagement:

• Monitor social media channels for trending topics, breaking news, and reader engagement.
• Respond to comments, messages, and mentions in a timely and professional manner.
• Foster a community around

  Edex’s

  social media presence, encouraging reader interaction, participation in polls, discussions, and feedback.

Analytics & Reporting:

• Track and analyze key social media metrics, including engagement rates, follower growth, and traffic to the website.
• Prepare regular reports on social media performance and provide actionable insights to the editorial team.
• Use data-driven approaches to optimize content and posting strategies.

Brand Voice & Compliance:

• Maintain a consistent brand voice across all social media platforms.
• Ensure all content is in compliance with journalistic standards and ethical guidelines.
• Stay updated on the latest social media policies and platform changes.

Collaboration & Innovation:

• Work closely with the design and video teams to produce high-quality visuals and multimedia content for social media.
• Explore and implement new tools and technologies to enhance

  Edex’s

  social media presence.
• Lead social media campaigns around special events, education-focused features, youth initiatives, interviews, or student-led innovations.

Qualifications:

• Bachelor’s degree in Journalism, Mass Communication, Marketing, or a related field.
• 3–5 years of experience in social media management, preferably within the news/media or education industry.
• Strong writing and editing skills, with a keen eye for detail.
• Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
• Knowledge of SEO best practices and web traffic metrics.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.
• Familiarity with analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, etc.
• Creative thinking with a strong sense of newsworthiness and timing.

Preferred Skills:

• Experience in digital journalism and content creation.
• Video editing and graphic design skills.
• Understanding of India’s media and educational landscape, and youth audience preferences.
• Proficiency in English; knowledge of other Indian languages is a plus.
• Strong writing and communication skills.
• Experience in social media management (experience in an educational platform is a plus).
• Creativity and an eye for detail.

What We Offer:

• Opportunity to work in a dynamic and fast-paced environment.
• Chance to contribute to a leading media organization and shape conversations in the education and youth space.