Brand Coordinator

Job Description

About Us The New Indian Express Group is one of India's oldest and largest media houses, founded by the Late Shri Ramnath Goenka. The New Indian Express Group publishes Newspapers and Periodicals in the States of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, Orissa and the Union Territories of Puducherry, Andaman and Nicobar Islands, Yanam and Lakshadweep. It brings out its publication of newspapers and periodicals from 33 Centres. It also has Marketing Offices in Kolkata, Mumbai and New Delhi. The Company's publications include English Dailies viz. The New Indian Express, The Morning Standard, Sunday editions, The Sunday Express, Sunday Standard and weekly edition Indulge. The Morning Standard and The Sunday Standard are published in New Delhi. The company also brings out Tamil daily Dinamani and Samakalika Malayalam Varika, a weekly magazine in Malayalam. The group sites are www.newindianexpress.com, www.dinamani.com, www.edexlive.com, www.samakalikamalayalam.com, www.malayalamvaarika.com, www.kannadaprabha.com, www.indulgexpress.com . The Company is professionally managed, with well-qualified and experienced people holding charge of different Departments. The Company's publications are popular and command a large readership. Job Summary: We are seeking a dynamic and detail-oriented Brand Coordinator to manage and enhance the brand presence of our news publishing company. The ideal candidate will be responsible for developing marketing strategies, overseeing brand campaigns, and ensuring consistency across all platforms. This role requires strong communication skills, creativity, and a deep understanding of the media industry. Key Responsibilities: Assist in developing and executing brand strategies to increase audience engagement and brand awareness. Coordinate brand campaigns, promotions, and partnerships aligned with the company’s goals. Ensure consistency in brand messaging, tone, and visuals across digital, print, and social media platforms. Collaborate with editorial, marketing, and design teams to maintain brand integrity. Monitor market trends, competitor activities, and audience behavior to refine branding efforts. Analyze campaign performance and prepare reports with insights and recommendations. Work closely with PR and media agencies to amplify brand visibility. Manage brand assets, including logos, templates, and brand guidelines. Support events, sponsorships, and promotional activities related to the brand. Qualifications & Skills: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Minimum 3 years of experience in branding, marketing, or media coordination (preferably in a news publishing company). Strong understanding of digital marketing, social media, and brand management. Excellent written and verbal communication skills. Proficiency in design tools (Adobe Creative Suite) is a plus. Ability to work in a fast-paced environment and manage multiple projects. Strong analytical and problem-solving skills. Show more Show less