Search Engine Marketing Specialist

Experience Required: 2–4 Years

Location: VSPAGY – Sector 62, Noida

Employment Type: Full-Time

About the Role:

We are seeking a results-driven SEO & SEM Specialist to join our marketing team. The ideal candidate will have hands-on experience in developing, implementing, and managing search engine optimization (SEO) and search engine marketing (SEM) strategies to drive traffic, improve engagement and visibility.

Key Responsibilities:

• Develop and execute effective SEO strategies (on-page, off-page, and technical).

• Perform keyword research, site audits, and competitor analysis.

• Optimize website content, metadata, and structure for higher rankings and better

UX.

• Plan and manage SEM campaigns on Google Ads and other platforms.

• Monitor and report on campaign performance metrics and KPIs using tools like

Google Analytics, Search Console, and SEMrush/Ahrefs.

• Collaborate with content team/ external agency teams, design, and development

teams, video production team, etc. to implement SEO/SEM best practices.

• Stay updated with the latest trends and algorithm updates in search engines.

Required Skills & Qualifications:

• 2–4 years of proven experience in SEO

• SEM experience is an added plus.

• Proficiency with tools like SEMrush, Google Ads, Google Analytics, Search

Console,

• Proficiency with Bing Webmaster tools and Microsoft Clarity is an added plus

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Up to date with the latest trends and best practices in SEO and SEM

• Strong understanding of ranking factors, search algorithms, and web analytics.

• Experience with Google Tag Manager and basic HTML/CSS is a plus.

• Excellent analytical, communication, and problem-solving skills.

• Ability to manage multiple projects and meet deadlines in a fast-paced

environment.

Preferred Qualifications:

• Google Analytics and/or SEMrush certification.

• Experience with B2B/ SaaS websites.

• Familiarity with HubSpot and/or other CMS platforms.