Search Engine Marketing Specialist

Job Description

Job Function : Advertising, Strategy/Planning Employment Type: Full Time Job description Position Summary We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands. Key Responsibility Area Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients Be up to date with search engine and PPC / biddable industry trends and developments Monitor web analytics dashboards, reports and key reporting tools Understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick Skills Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines Excellent writing, math, multi-tasking, organization, and communication skills Social media (Facebook) paid media management a plus Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics Google ad Certified Professional Qualifications Education: Graduate/Post Graduate Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred Show more Show less