Job
Description
Job Title: Sales Manager – Hypermart
Department: Sales & Operations
Reporting To: Regional Sales Head / Cluster Manager
Job Purpose: The Sales Manager – Hypermart will be responsible for driving sales growth, managing operations, and ensuring excellent customer service at the assigned AM/NS India Hypermart. This role requires strong leadership, operational discipline, and deep market knowledge of MSMEs to optimize profitability and enhance customer satisfaction.
Key Responsibilities:1. Sales & Business Growth:Achieve and exceed sales targets (both volume and value) for steel products such as HR Coil/Sheet/Plate, CR Coil/Sheet, GP Coil/Sheet, PPGI Coil/Sheet, Chequered Plate, TMT Bars, etc.
Develop localized sales strategies focused on MSME customers within the Hypermart’s catchment area.
Generate leads, follow up on inquiries, and convert them into revenue-generating customers.
Promote and upsell value-added services like cutting, slitting, and customization.
Monitor local market dynamics, customer preferences, and competitor activities to drive proactive sales tactics.
2. Hypermart Operations & Inventory Management: Oversee daily Hypermart operations, including sales, dispatch, customer service, and order fulfillment.
Ensure optimal inventory management to maintain availability while controlling holding costs.
Coordinate with supply chain and logistics teams for smooth stock replenishment.
Implement best practices in warehouse safety, storage, and material handling.
Maintain orderly product display and an organized shop floor environment.
3. Customer Relationship Management: Develop and maintain strong relationships with MSME clients, ensuring repeat business.
Address customer queries, complaints, and provide accurate information on products, pricing, and services.
Educate customers about AM/NS India’s product offerings and digital platforms like Click For Steel.
Drive customer loyalty by ensuring excellent service standards.
4. Team Leadership & Development: Lead, mentor, and manage a team of sales executives and Hypermart operational staff.
Set clear performance targets for the team, monitor progress, and provide regular feedback.
Conduct training programs on product knowledge, customer handling, and sales strategies.
Foster a collaborative and high-performance work culture.
5. Financial & Administrative Management: Manage Hypermart cash operations, billing, and payment collections with accuracy.
Ensure proper documentation and adherence to internal financial controls.
Monitor operational expenses and manage within budget constraints.
Generate and submit periodic reports including sales performance, inventory status, and operational KPIs.
Ensure full compliance with company policies, operational procedures, and statutory norms.
Qualifications & Skills: Education: Bachelor’s Degree in Business, Commerce, Engineering, or related field.
MBA/PGDM (preferred).
Experience:5–10 years of experience in sales, retail operations, or distribution, preferably in the steel, manufacturing, or industrial goods sector.
Experience in managing MSME customers or B2B sales will be advantageous.
Technical & Functional Skills: Strong knowledge of steel products, pricing mechanisms, and service offerings.
Familiarity with inventory management systems, ERP, and digital sales platforms.
Proficiency in MS Excel, reporting tools, and sales analytics.
Behavioral & Leadership Skills: Excellent communication, negotiation, and customer relationship skills.
Strong leadership capabilities to manage teams and drive results.
Operational discipline with focus on process, safety, and compliance.
High levels of ownership, accountability, and problem-solving abilities.
Ability to thrive in a fast-paced, customer-centric environment.
Key Performance Indicators (KPIs):Achievement of monthly/quarterly sales targets (volume and value).
Inventory turnover and accuracy.
Customer satisfaction scores.
Team productivity and conversion ratios.
Operational efficiency – PR to PO TAT, stock availability.
Why Join Us: Be part of a dynamic and customer-focused retail model redefining steel distribution.
Opportunity to work with a global brand that prioritizes operational excellence and customer satisfaction.
Exposure to cutting-edge digital tools and modern retail operations in industrial goods.
