Retention Marketing Specialist

MARS Cosmetics

3 years

0 Lacs

Delhi India

Posted:2 weeks ago| Platform:

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Skills Required

retention marketing crm management strategies drive engagement data mailchimp strategy segmentation automation design communication analytics analyze testing timing collaboration content shopify personalization analysis metrics

Work Mode

On-site

Job Type

Full Time

Job Description

CRM Specialist

Key Responsibilities:

CRM Strategy & Execution:
Plan and execute end-to-end CRM campaigns across email, SMS, WhatsApp, and other owned channels.
Build and optimize customer journeys, segmentation, and automation flows.
Design personalized and behavior-based communication to improve engagement and retention.
Customer Lifecycle Management:
Own the customer lifecycle—from welcome and education flows to reactivation and win-back.
Implement segmentation strategies to target users based on behavior, purchase history, and demographics.
Analytics & Optimization:
Analyze performance of campaigns (open rate, CTR, conversions, revenue, churn, etc.).
Use A/B testing to improve subject lines, creatives, timing, and segmentation.
Generate actionable insights from data to enhance campaign effectiveness.
Collaboration & Coordination:
Work closely with design, content, performance marketing, and product teams for timely execution.
Maintain CRM data hygiene and integrate with platforms like Shopify, Google Analytics, and Meta Ads.

Klaviyo

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