Product Manager

About the Role:

We are seeking a passionate and strategic Product Manager to join our dynamic Derma Division based in Mumbai. The ideal candidate will have a strong background in dermatology or pharmaceutical marketing and will be responsible for driving the growth of key brands, launching new products, and crafting innovative marketing strategies tailored to dermatology healthcare professionals.

Key Responsibilities:

1. Portfolio Management:

 Manage the complete product portfolio, aligning with business goals and regional

market demands.

 Continuously assess market needs, monitor product performance, and refine strategies

to maximize profitability.

2. New Product Launches:

 Lead the end-to-end process of new product launches in the segment.

 Collaborate with R&D, sales, and medical affairs to ensure successful product

introductions.

 Design impactful marketing campaigns to drive product adoption and awareness.

3. Brand Strategy & Market Positioning:

 Develop and execute robust brand strategies to differentiate products in a competitive

landscape.

 Ensure consistent and effective brand messaging across all communication channels.

4. Market Share & Sales Growth:

 Formulate short- and long-term product plans to achieve market growth targets.

 Monitor sales data and market trends to adjust strategies and optimize product

performance.

5. Creative Communication & In-Clinic Campaigns:

 Design creative communication strategies targeting healthcare professionals and

patients.

 Lead the development of in-clinic campaigns to enhance product visibility and

educate healthcare providers.

6. Competitor Analysis & Market Intelligence: Conduct regular competitor analysis using IMS data and other market intelligence

tools.

 Identify market opportunities and threats to maintain a competitive edge.

7. Marketing Plan Development & Execution:

 Collaborate with internal stakeholders to create and execute annual marketing plans.

 Manage budgets efficiently, ensuring maximum ROI for marketing initiatives.

8. Cross-Functional Collaboration:

 Work closely with sales, regulatory, medical, and other teams to drive product

success.

 Provide training and support to sales teams, ensuring strong product knowledge and

market insights.

9. Budget & Resource Management:

 Manage the product marketing budget, ensuring cost-effective allocation of resources.

 Track marketing spend and evaluate campaign effectiveness to meet financial

objectives.

Key Requirements:

Education: B.Pharm / B.Sc. (Life Sciences) + MBA in Marketing preferred.

Experience: 6+ years of relevant experience in product management, preferably in the dermatology or Cardio Diabetic

Skills:

1. Deep understanding of the dermatology market.
2. Strong analytical, strategic, and creative thinking.
3. Excellent communication and interpersonal skills.
4. Proficient in Microsoft Office (Excel, PowerPoint, Word).
5. Ability to work cross-functionally with internal and external stakeholders.