Performance Marketing

Requirements

Performance Marketing Specialist

e-commerce and q-commerce platforms

Key Responsibilities:

• Campaign Execution: Plan, launch, and manage paid marketing campaigns across e-commerce and q-commerce platforms, ensuring alignment with business objectives and seasonal promotions.
• Performance Optimization: Monitor and optimize key performance metrics such as ACOS (Advertising Cost of Sale), TROAS (True Return on Ad Spend), CTR (Click-Through Rate), and CPC (Cost Per Click) to ensure efficient spend and maximum return.
• Stakeholder Coordination: Work closely with internal teams (creative, product, finance) and external platform account managers to ensure seamless campaign execution, asset delivery, and timely approvals.
• Creative Briefing: Collaborate with the design and content teams to communicate campaign objectives and provide input on copy, creatives, and visuals to improve conversion rates.
• Campaign Reporting & Analysis: Track daily, weekly, and monthly campaign performance. Prepare detailed performance reports highlighting trends, insights, and optimization opportunities.
• Budget Management: Assist in managing media budgets efficiently, tracking actual spends vs. allocated budgets, and supporting the finance team with timely invoicing and reconciliation.
• Platform Expertise: Stay updated with the latest features, ad formats, policies, and best practices on platforms like Amazon Advertising, Flipkart Ads, and Q-commerce dashboards.
• Data-Driven Decisions: Leverage platform analytics and third-party tools to understand customer journeys, measure incrementality, and make informed campaign decisions.
• A/B Testing: Continuously test and iterate on creatives, targeting strategies, and bid optimizations to identify high-performing ad sets and scale effective campaigns.
• Collaboration & Communication: Maintain clear documentation of campaigns, budgets, reports, and meetings. Provide regular updates to cross-functional teams and leadership.
  

Required Skills and Qualifications:

• Minimum 3 years of hands-on experience in performance marketing with a focus on e-commerce and/or q-commerce platforms.
• Strong understanding of e-commerce metrics and sales attribution models.
• Experience working with Amazon Seller Central, Flipkart Advertising Console, and Q-commerce platforms like Blinkit, Instamart, and Zepto is highly preferred.
• Proficient in Excel/Google Sheets for budget tracking and reporting.
• Familiarity with campaign management tools and analytics dashboards.
• Ability to work in a fast-paced environment, prioritize tasks, and meet tight deadlines.
• Excellent communication, coordination, and analytical skills.
  

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Google Ads and Meta Ads certifications are a plus.
• Experience in FMCG, retail, or D2C brands is an advantage