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Performance Marketing Specialist

Performance Marketing Specialist

Digitize Matrix

3 years

0 Lacs

Pune Maharashtra India

Posted:1 day ago| Platform:

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Skills Required

marketing ads leadership collaboration strategy optimization mentoring strategies research targeting content analyze data reports tracking analytics coordination retargeting looker communication presentation reporting hubspot

Work Mode

On-site

Job Type

Full Time

Job Description

About the Role:

Ads Manager

Key Responsibilities:

Plan, launch, and manage
paid ad campaigns on Google and Meta platforms
.
Develop full-funnel ad strategies for lead generation, brand awareness, and conversion goals.
Manage ad budgets effectively with focus on
ROI, ROAS, CTR, and CPL
targets.
Conduct
keyword research, audience targeting, and A/B testing
to improve campaign performance.
Guide and mentor junior marketers or interns, setting clear goals and reviewing campaign strategies.
Collaborate with designers and content creators for ad creatives and landing pages.
Monitor and analyze campaign data, generate reports, and provide actionable insights.
Set up and manage tracking using
Google Tag Manager, Analytics, and Meta Pixel
.
Stay updated on the latest platform changes, industry trends, and ad policies.

Key Requirements:

Minimum
3 years of experience
in running paid campaigns on
Google Ads and Meta (Facebook/Instagram)
.
Demonstrated success in handling budgets and delivering strong campaign performance.
Experience in
team coordination or leadership
is preferred.
Strong understanding of conversion tracking, retargeting, and custom audience strategies.
Knowledge of analytics tools:
Google Analytics, Meta Ads Manager, GTM, Looker Studio, etc.
Exceptional communication, presentation, and reporting skills.

Good to Have:

Google Ads & Meta Blueprint Certifications
Experience with e-commerce campaigns or multi-channel strategies
Familiarity with tools like SEMrush, HubSpot, or Zapier
Knowledge of other ad platforms (LinkedIn Ads, YouTube Shorts, etc.)

What You’ll Get:

Competitive salary and performance-based incentives
Leadership opportunities within the marketing team
Exposure to multi-industry clients and campaign variety
Supportive, growth-oriented environment
Access to upskilling and digital marketing tools

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